Senior Marketing Director (Raleigh)
Senior Marketing Director
Generous Pay Plan + Great Benefits
5+ Years of Marketing Experience in Any Industry Required.
Automotive Experience is Preferred but Not Required.
A well-established, multi-rooftop automotive group in the Raleigh area is seeking a strategic and results-driven Senior Marketing Director to oversee and elevate marketing efforts across all dealership locations. This is an ideal opportunity for a seasoned leader with a proven ability to generate traffic, strengthen brand consistency, and deliver strong ROI in a competitive retail environment.
Responsibilities:
- Lead group-wide marketing strategy across all stores and platforms
- Oversee media planning, digital advertising, social media, direct mail, and OEM co-op compliance
- Drive lead generation, showroom traffic, and brand visibility
- Manage agency/vendor relationships and internal marketing team
- Analyze data to optimize campaign performance and drive ROI
- Collaborate with GMs and executive leadership to support store-specific initiatives
- Ensure brand consistency across rooftops, websites, and marketing assets
- Stay ahead of trends and emerging tools to keep the group at the forefront of automotive marketing
Qualifications/Requirements:
- 5+ years of marketing manager experience in any industry required; automotive, retail, or franchise background strongly preferred
- Deep understanding of digital platforms, SEO/SEM, social media, OTT, and traditional advertising
- Proven success managing large-scale budgets and marketing teams
- Exceptional communication, strategic thinking, and organizational skills
- Experience with CRM, website platforms, and marketing tech stacks (e.g., Dealer.com, CDK, VinSolutions) a plus
Benefits:
- Generous pay plan, pay based on experience
- Health, Dental and Vision Insurance
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