Director, Marketing - ATTR
- Lead strategic direction and marketing activities for CVRM ATTR asset, including market shaping, brand positioning, and disease state awareness campaigns.
- Develop integrated channel marketing strategies for the disease state and brand.
- Analyze and evaluate brand assets considering product profile, competitive positioning, and market access.
- Lead cross-functional Brand Working Group to ensure alignment.
- Produce strategic and operational commercial plans addressing positioning and messaging.
- Collaborate on marketing strategies, tactics, and activities to achieve product objectives.
- Manage relationships with agencies, vendor partners, and consultants.
- Work with Insights and Analytics team to identify actionable insights and performance trends.
- Build networks with disease area experts.
- Support launch/life cycle management plans responsive to patient needs.
- Ensure promotional planning aligns with legal/regulatory compliance.
- Foster relationships with thought leader advocates and customer advocacy groups.
- Minimum Bachelor's Degree
- 5+ years of Pharmaceutical or Healthcare experience
- 3+ years of Pharmaceutical Marketing and Promotions experience
- Experience leading brand strategy and completing it
- Ability to assess and get results with proven track record of consistent achievement or overachievement delivering strategic and operational plans within a therapeutic or business area
- Demonstrated experience in working within cross-functional business units essential
- Strong communication, presentation skills
- Demonstrated Learning Agility
- Ability to successfully lead through ambiguity
- Advanced Degree
- 8+ years of Pharma/Healthcare Experience
- Successful experience leading change transformation
- Experience in cross-channel, cross-customer marketing
- Clinical experience in Cardiovascular Renal Metabolic therapeutic area, with a focus on hypertension is strongly preferred
- Experience in Market Access/Managed Markets - Strong understanding of local healthcare system pricing and reimbursement
- Experience in Insight/Market Research
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