Digital Content Producer

Asheville, NC
Job Description

WLOS/My40TV in Asheville, NC has an immediate opening for a creative Digital Content Producer! The candidate should have experience writing and producing news content for the web and social media.


In this role you will be responsible for day-to-day digital news content, working closely with the news managers and Digital Executive Producer to make sure all digital platforms are up-to-date, accurate and compelling.


We want someone with a competitive spirit. Candidate must have excellent writing skills and news judgment. The ideal candidate must possess strong digital analytics skills to help guide story placement on respective digital platforms. The Digital News Producer must identify and post engaging, timely, and relevant content; monitor competitive social practices, and work in line with the station's overall content strategy. This individual must be willing to teach on-air reporters to help them improve their digital skills.


The ideal candidate will have:

  • Solid news judgment and the ability to write fast, accurate and mistake-free copy
  • Bachelor's degree in a related field preferred
  • Must be able to work in a fast-paced and deadline-driven environment
  • Strong leadership and communication skills
  • The ability to execute news strategies and goals in daily newscasts
  • Flexibility and on-the-spot problem solving abilities are a must
Requirements:

  • Must have some previous news producing experience at a commercial TV station, although the right entry-level candidate may be considered
  • A Journalism degree is preferred
  • Knowledge of or a willingness to learn about social media content creation for multiple platforms, including Facebook, Instagram, X, and YouTube.
  • A self-starter with a drive to chase down stories, including reaching out to appropriate authorities or other sources.
  • Someone with a collaborative spirit who works well with a team to achieve department goals.
  • Seeks out story ideas, including follow-ups to previous reports or previews of upcoming events.
  • Excellent communicator and team player who shares important information with co-workers in a clear and timely manner.
  • Monitor news emails for new releases, relevant information and updates to stories and information about upcoming events, and share or file that information as needed.
Sinclair is proud to be an equal opportunity employer and a drug free workplace. Employment practices will not be influenced or affected by virtue of an applicant's or employee's race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, genetic information, military or veteran status or any other characteristic protected by law.

About Sinclair


Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports. The Company owns, operates and/or provides services to 185 television stations in 86 markets affiliated with all the major broadcast networks; and owns Tennis Channel and multicast networks Comet, CHARGE!, TBD., and The Nest. Sinclair's content is delivered via multiple platforms, including over-the-air, multi-channel video program distributors, and the nation's largest streaming aggregator of local news content, NewsON. The Company regularly uses its website as a key source of Company information which can be accessed at



About the Team


The life-blood of our organization is our people. We have a compelling story, a goal-oriented culture, and we take really good care of people. How good? Here is a glimpse: great benefits, open door policy, upward mobility and a strong desire to see you succeed. Ready to be part of a winning team? Let's talk.
Posted 2026-03-27

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