Dir of Mobile Marketing, Greensboro - Winston Salem - High Point, NC
- Drive the Mobile Growth Plan: Own go-to-market strategy including campaigns, in-store promotions, sales programs, and lifecycle initiatives.
- Lead Pricing & Plan Strategy: Shape our residential and business mobile service offerings—including plan tiers, device bundles, and seasonal offers that drive value and differentiation.
- Set the Creative Direction: Partner with internal and external creative teams to develop compelling campaign concepts, messaging, and visuals aligned to brand and business goals.
- Shape Media Strategy: Guide media planning and channel mix decisions that drive acquisition efficiently across digital, social, and traditional platforms.
- Elevate Digital Marketing: Leverage your experience to lead digitally driven strategies—from paid media to conversion funnel optimization.
- Boost Retail Performance: Develop merchandising and planogram strategies for mobile devices and accessories. Create materials that support in-store conversion and frontline selling.
- Equip the Sales Team: Deliver sales enablement tools and training that help our retail team close more confidently—including talk tracks, FAQs, and objection handling.
- Unlock New Channels: Identify and test new customer acquisition routes, including eCommerce digital platforms beyond our current store footprint as well as expanding home delivery.
- Collaborate with Planning and Analytics: Partner with cross functional analysts to glean insights from CRM and customer data to inform future marketing and retention initiatives.
- Track What Matters: Own the mobile P&L and subscriber KPIs. Use performance data to guide decisions and quickly optimize underperforming efforts.
- Launch What's Next: Lead rollout of new mobile products and services in partnership with Product, Sales, and Retail teams.
- Design Incentive Programs: Work with Sales and Finance to shape bonus, spiff, and commission structures that reward smart growth.
- A strategic marketer who owns the funnel—from offer design to campaign execution to results
- A fast-paced operator who thrives in hands-on, high-autonomy roles
- A strong digital thinker who knows how to drive conversion and efficiency
- A confident partner who collaborates well with cross-functional teams
- A crisp communicator who can write a smart brief, present a business case, and lead a room
- A confident critical thinker and communicator who can write a smart brief, present a business case, and influence senior stakeholders.
- A numbers-driven leader who ties activity to outcomes and pivots quickly when needed
- Truly passionate about premium brands and products with your fingers on the pulse of consumer and social trends.
- Bachelor’s degree in Marketing, Communications, Business, or related field - preferred!
- 5-7 years in a marketing management or product leadership role, ideally in telecom, consumer tech, or a similarly competitive space with a strong focus on monthly recurring revenue business models. Demonstrated progression of responsibility and leadership throughout career.
- Critical thinker with proven experience in go-to-market planning, pricing, digital campaigns, and performance marketing
- A strong understanding of digital acquisition channels and metrics
- Experience leading cross-functional campaigns and working closely with sales, product, and finance
- Familiarity with CRM insights and how to apply them to marketing and retention efforts
- Comfort managing budgets, timelines, KPIs, and agency or media partners
- Familiarity with B2B or telecommunications industries.
- Primarily an office-based role at Yadkinville Headquarters.
- Occasional travel to retail locations or events.
- Requires the ability to work on a computer for extended periods and participate in in-person meetings.
- You’ll shape the direction of a Mobile business with serious growth potential
- You’ll work closely with senior leadership and see your ideas put into action
- You’ll have the freedom to move fast, experiment, and scale what works
- You’ll be part of a regional company reimagining what customer-first telecom can look like in the Southeast
- You’ll have joined a tech startup that just happens to be 75 years old – so jump in to help us overhaul and turbocharge this engine of growth in the region
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