Chief Retail Officer

Fort Liberty Federal Credit Union
Liberty, NC
Chief Retail Officer Location Fort Liberty, NC : Fort Liberty FCU, a financially strong and growing $630M community credit union located in the beautiful Sandhills region of North Carolina, seeks a proven retail services executive with outstanding leadership qualities and a commitment to excellence. Position Summary: Directs and provides oversight for all retail services, including consumer and real estate lending, within branches and through all delivery channels. As a member of the C-level team, actively participates in strategic planning process. Develops and implements initiatives to support the successful achievement of organizational objectives. Primary Duties and Responsibilities:
  • Leads service and sales efforts and ensures the effectiveness of Credit Union's training programs. Promotes a success-oriented, accountable environment.
  • Oversees all consumer and real estate lending activities, excluding credit administration. Continually seek ways to achieve budgeted loan growth and tailor loan products to meet the needs of the membership.
  • Promotes all deposit products including savings, checking, and money market accounts, certificates of deposit and IRAs.
  • Ensures effective coaching, development and accountability measures are in place for assigned departments.
  • Responsible for the oversight and effective management of the Credit Union's branch network and all member transactions originating from digital, online/mobile, and phone channels.
  • Champions activities that support credit union promotions and membership growth initiatives.
  • Formulates and recommends operating guidelines and ensures execution and compliance with all policies and procedures.
  • Works closely with other executives and departments to develop and maintain fraud mitigation controls, including staff education, processes, and procedures.
  • Researches new products and services, keeping abreast of trends within the industry and other traditional and non-traditional providers of financial services. Collaborates with the President/CEO and the executive team to introduce new products and services.
  • Works closely with the President/CEO and executive team to develop and implement improvements to existing processes, delivery channels and staffing.
  • Recruits, hires, and effectively manages high performing teams within assigned departments.
  • Represents Credit Union at community events, actively seeking new business contacts to assist in promoting the FLFCU brand.
Other Duties and Responsibilities:
  • Writes and submits reports to the President/CEO in all matters of importance.
  • Manages relationships with key partners/vendors.
  • Oversees hiring, promotions, transfers, terminations, and other changes in status for assigned departments.
  • Attends Board meetings and reports on assigned areas of responsibility as requested by the President/CEO.
  • Coordinates special projects as assigned.
  • Must comply with the Federal Bank Secrecy Act, Anti-Money Laundering and Customer Identification Policy (BSA), the OFAC Policy and the Identity Theft Policy.
Education and Training:
  • Bachelor's Degree (Business-related); Master's Degree preferred.
  • On an annual basis, required to complete all mandatory Bank Secrecy Act, OFAC and Red Flag Identity Theft training.
  • Sales and Service experience; certification(s) preferred.
Prior Experience:
  • Minimum 10 years' experience with at least 5 years in a senior executive leadership role within a financial institution.
Other Special Skills and Abilities:
  • Demonstrated ability to plan, coordinate and organize service delivery, establish goals and objectives while mentoring and developing staff.
  • Excellent written and verbal communication skills.
  • Excellent people skills, with an ability to partner with a dynamic leadership team.
  • Possesses personal qualities of integrity, credibility, and commitment to corporate mission.
  • Ability to multitask within a fast-moving environment.
  • Strong critical thinking skills.
  • Knowledge of regulatory requirements and the credit union industry.
Fort Liberty FCU offers a top-of-peer compensation package including a very competitive salary, annual incentive, excellent health benefits, 401k plan with company match and profit-sharing contributions, and a 457b plan. Relocation assistance is available for this position.
Posted 2025-11-21

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