ViiV Healthcare (GSK) Marketing Manager

Site Name: USA - North Carolina - Durham

Posted Date: Apr 14 2026

ViiV Healthcare is a global specialty HIV company, the only one that is 100% focused on researching and delivering new medicines for people living with, and at risk of, HIV. ViiV is highly mission-driven in our unrelenting commitment to being a trusted partner for all people living with and affected by HIV. Our aim is to think, act, and connect differently through a focus on education on and treatment for HIV. We go to extraordinary lengths to deliver the sorts of breakthroughs, both in treatments, care solutions and communities, that really count. We go beyond the boundaries of medicine by taking a holistic approach to HIV through developing and supporting sustainable community programs and improving access to care. We are fully committed to push through every challenge until HIV/AIDS is eradicated. ViiV has played a significant part in delivering breakthroughs that have turned HIV into a manageable health condition. We offer the largest portfolio of HIV medicines available anywhere, and we continue our work to cater for the widest possible range of needs in response to the HIV epidemic.

We are aware of how much is at stake for those affected by HIV and we show up every day 100% committed to the patients. Our work culture is fast-paced, diverse, inclusive, competitive, and caring. But ViiV isn’t just somewhere to work – it’s a place to belong, an invitation to bring your very best, and a team full of impact-driven team members who are hungry to make a difference.

While we have been improving lives of HIV patients for 30 years, this is an especially exciting time to be at ViiV, as we evaluate novel approaches to treatment and prevention that could further reduce the impact of HIV on individuals and communities.

As the HIV Prevention Community and Allied Healthcare Provider (AHCP) Marketing Manager , you will lead and execute community marketing efforts including development of marketing materials for the Community Engagement Account Manager (CEAM) field team. This role will have significant interaction with field and field leadership. Our candidate should be a self-starter, have a passion for marketing, and should have strong understanding of HIV prevention, communities disproportionately affected by HIV, competitive activity, and complex trends in the US marketplace (e.g., through analysis and market research). The role will report to the Director, HIV Prevention Community and AHCP Marketing at ViiV Healthcare.

This role will be based out of Durham, NC & may be considered for a domestic relocation package. Check out this link to learn more about the thriving, diverse, and cutting edge RTP area!

Research Triangle Park | Where People + Ideas Converge (rtp.org)

Responsibilities This role will provide YOU the opportunity to lead key activities to progress YOUR career. These responsibilities include some of the following:

• Develop branded & unbranded tactics for AHCPs and consumer audiences

• Manage key AHCP-focused brand marketing activities and tactics

• Translate AHCP and consumer insights (unmet needs) into actionable strategies and meaningful materials and activities

• Manage creative and media agencies

• Drive integrated campaign development, including creative concepts, messaging, and channel planning

• Assist in development of creative concepts, strategies, and message development

• Manage field communications and Field Excellence Committee meetings

• Consistently establish detailed timelines and manage projects to those timelines

• Manage projects through the Promotional Review process

• Evaluate and set project budgets, work with agency/finance to ensure progress according to budget

• Foster strong, collaborative relationships with home office cross-functional teams, field teams and external partners to align objectives across multiple groups and influence outcomes

• Identify/build effective relationships with internal/external stakeholders that are grounded in trust/mutual respect

• Foster open communication among project team members, network and build alliances in a spirit of collaboration

• Build consensus by involving others in decisions that impact them; handle controversial issues responsibly

• 10-20% domestic travel

.

W hy You?

Basic Qualification

We are seeking professionals with the following required skills and qualifications to help us achieve our goals:

• BA in Business/Marketing OR BS in Biological Science related field

• 4 plus years pharmaceutical experience in commercial roles

• HCP and DTC marketing experience

Preferred Qualification

If you have the following characteristics, it would be a plus:

• MBA or health sciences field (equivalent experience)

• Prior HIV market experience and/or specialty market experience

• Strong ability to synthesize data, insights, and market trends into clear strategic direction

• Understanding of market research and data analysis

• Proven track record of developing materials/programs that deliver against strategy

• Experience influencing without authority and driving cross-functional alignment

#LI-ViiV

#LI-GSK

Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program ViiV offers US employees. All ViiV employees receive the same benefits options and plans as GSK employee.

Why Us?

At ViiV Healthcare, we will not rest until we leave no person living with HIV behind. Until the 40 million people living with HIV is down to zero, we will continue searching for new ways to limit the impact of HIV.

We are the only pharmaceutical company solely focused on combating, preventing, and ultimately eradicating HIV and AIDS. At ViiV Healthcare, we do things differently. Born out of a partnership between GSK and Pfizer in 2009, with Shionogi joining in 2012, we are determined to help end the HIV epidemic. We are guided by our mission to leave no person living with HIV behind and it is this mission that unites our employees located across the globe. We combine expertise in research, manufacturing, policy and more to push the boundaries of what people think is possible in HIV treatment and care. As a result of our connection with GSK, we are able to draw on their proud history and resources. This means that you would receive all the employee benefits offered by GSK.

Living our mission of leaving no person living with HIV behind means keeping inclusion and diversity at the heart of everything we do - from our breakthrough innovation, to our diverse portfolio of medicines as well as the work we do to partner with HIV communities.

Having a truly inclusive culture where we’re all able to be ourselves and feel like we belong will make us an even stronger team, better able to perform as a business and deliver on our mission to leave no person living with HIV behind.

If you require an accommodation or other assistance to apply for a job at GSK, please contact the appropriate Recruitment Staff by emailing us at - [email protected]

ViiV is an Equal Opportunity Employer. This ensures that all qualified applicants will receive equal consideration for employment without regard to race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information (including family medical history), military service or any basis prohibited under federal, state or local law.

Important notice to Employment businesses/ Agencies

ViiV does not accept referrals from employment businesses and/or employment agencies in respect of the vacancies posted on this site. All employment businesses/agencies are required to contact ViiV's commercial and general procurement/human resources department to obtain prior written authorization before referring any candidates to ViiV. The obtaining of prior written authorization is a condition precedent to any agreement (verbal or written) between the employment business/ agency and ViiV. In the absence of such written authorization being obtained any actions undertaken by the employment business/agency shall be deemed to have been performed without the consent or contractual agreement of ViiV. ViiV shall therefore not be liable for any fees arising from such actions or any fees arising from any referrals by employment businesses/agencies in respect of the vacancies posted on this site.

Please note that if you are a US Licensed Healthcare Professional or Healthcare Professional as defined by the laws of the state issuing your license, ViiV may be required to capture and report expenses ViiV incurs, on your behalf, in the event you are afforded an interview for employment. This capture of applicable transfers of value is necessary to ensure ViiV’s compliance to all federal and state US Transparency requirements. For more information, please visit the Centers for Medicare and Medicaid Services (CMS) website at