Marketing Operations Specialist

About Us

Live Oak Bank is a digital bank that serves small business owners across the country. Our groundbreaking spin on service and technology has fueled our mission to be Americas Small Business Bank. Our products help customers buy build and expand their business and our high-yield savings and CD products help them grow their hard-earned money. At Live Oak we never lose sight of the well-being of our people. We believe our employees are the heart of our company. Our commitment to our customers and culture is intertwined and we seek those who embody and embrace what it takes to empower the American dream.

How This Role Impacts Live Oak and its People

We are seeking a Marketing Operations Specialist to support and optimize our marketing technology stack maintain data quality and execute marketing campaigns with precision. This role is essential to ensuring our marketing tools work seamlessly together and that our marketing team has the data and automation they need to succeed.

The ideal candidate will be detail-oriented technically savvy and eager to learn how marketing technology drives business results. Youll work hands-on with HubSpot Google Analytics SEO tools and marketing automation while developing your expertise in marketing operations.

What Youll Do at Live Oak

• Execute and maintain marketing automation workflows in HubSpot including email campaigns lead nurturing sequences and form configurations
• Set up and monitor Google Analytics tracking to ensure accurate data collection and reporting on campaign performance
• Support SEO initiatives by implementing on-page optimization conducting keyword research and tracking organic search performance
• Manage marketing database hygiene including list segmentation data imports duplicate management and contact record updates
• Create and maintain marketing reports and dashboards that track key metrics like lead generation email performance and website traffic
• Troubleshoot technical issues with marketing tools and coordinate with vendors or IT when needed
• Test and QA marketing campaigns landing pages and forms before launch to ensure proper functionality
• Document marketing processes workflows and best practices to maintain operational consistency
• Assist with integration between HubSpot and other business systems to maintain data flow and accuracy
• Stay up-to-date on marketing technology features and recommend improvements to existing workflows

Required Qualifications

• 2-4 years of experience in marketing operations marketing coordination or a similar role

• Hands-on experience with HubSpot CRM and Marketing Hub Enterprise including email creation workflow automation and list management
• Working knowledge of Google Analytics including basic tracking setup and report creation
• Solid understanding of SEO principles and how to optimize content for search engines
• Strong attention to detail and ability to maintain data accuracy across systems
• Comfortable learning new marketing tools and technologies quickly
• Strong analytical skills with ability to interpret data and identify trends
• Excellent organizational skills and ability to manage multiple tasks simultaneously
• Clear communicator who can collaborate effectively with marketing team members
• Process-oriented mindset with eagerness to document and improve workflows

Preferred Qualifications

• HubSpot certification (any level) or demonstrated platform expertise

• Google Analytics certification or equivalent training
• Experience with additional marketing tools like Salesforce WordPress or social media management platforms
• Solid knowledge of HTML/CSS or willingness to learn
• Understanding of marketing funnels and lead lifecycle stages
• Experience with data visualization or reporting tools
• Bachelors degree in Marketing Business Communications or related field

Our Values

• Dedication: Possess a deep commitment to Live Oak Banks mission and core values exemplified through a strong work ethic adaptability and pride in your work.

• Ownership: Take initiative to deliver positive results by proactively and creatively solving problems while maintaining a high degree of quality.

• Respect: Treat everyone with courtesy politeness and kindness.

• Innovation: Embrace fresh ideas and fearlessly contribute new solutions to emerging or existing problems.

• Teamwork: Foster collaboration accountability and trust with others and understand that together we do more

For a detailed overview of our employee benefits please visit: Oak Bank is an Affirmative Action and Equal Opportunity Employer Minorities/Women/Veterans/Disabled. We consider applicants for employment without regard to race color religion sex sexual orientation gender identity national origin age genetic information veteran status or disability. Equal access to programs service and employment is available to all persons. Those applicants requiring reasonable accommodation to the application and/or interview process should notify human resources at

The base pay range for this position is $70000.00 - $110000.00 per year. Compensation may also include annual bonuses and long-term incentives subject to various metrics and company policy. A candidates salary is determined by several factors including travel relevant work experience or skills and expertise.

Please note that we provide at least the minimum requirement of paid sick leave to our employees who reside in states that require employer-paid sick leave including but not limited to Arizona California Colorado District of Columbia Maine Maryland Massachusetts Michigan Nevada New Jersey New Mexico New York Oregon Rhode Island Vermont and Washington.

Required Experience:

IC