Marketing Coordinator

Job Description

Job Description

M/I Homes has been building new homes of outstanding quality and superior design for 50 years. Founded in 1976 by Irving and Melvin Schottenstein and guided by Irving’s drive to always “treat the customer right,” we have fulfilled the dreams of over 170,000 homeowners and grown to become one of the nation’s leading homebuilders. M/I Homes started as a family business and grew into a national leader in a single generation with divisions in 17 markets, including Austin, Charlotte, Chicago, Cincinnati, Columbus, Dallas, Detroit, Houston, Indianapolis, Minneapolis/St. Paul, Nashville, Orlando, Raleigh, San Antonio, Sarasota, Tampa, and Fort Myers/Naples.

Job Summary: Coordinates the day-to-day marketing tasks and supports digital marketing activities for new home communities throughout Charlotte Metro Area. Position is full-time, eligible for company benefits, and is located at the Charlotte division office in Charlotte, NC. The role is not remote and requires frequent visits to our model home communities located throughout Charlotte Metro Area and Hickory.

Duties and Responsibilities

• Assist Marketing Director in ideas that will drive new traffic to new home communities.
• Assist Marketing Manager in assessing marketing needs and helping to develop individual marketing plans.
• Audit the website for corrections, updates, creative changes, and other items as needed.
• Check inventory and base pricing for accuracy.
• Review phone numbers and directions to communities.
• Update community descriptions, amenities, features, etc.
• Manage site maps and all interactive map components.
• Support interactive kiosk buildout.
• Reviews, prioritize projects and communicates with corporate graphic artist on the direction/message of marketing collateral, monitors project completion with graphic artist within company project management tool and software system (Hive).
• Supports new model/community grand openings events – email campaign, catering, entertainment, etc. as needed.
• Assesses and updates collateral as needed.
• Fulfills supply orders and manages collateral inventory and levels within the division.
• Supports all sales subscriptions/dues/awards with HBA.
• Purchases promotional items and distributes to sales team for special events or campaigns.
• Assist with employee relations, divisional event planning, agent events or community-specific events.
• Supports Director of Marketing and Marketing Manager on all digital marketing channels (Social, PPC, Email, Web content, etc.) coupled with tactical print and sales office collateral, displays and components.
• Support the implementation, and execution of multi-channel marketing.
• Manages weekly photography through the Digital Asset Management tool, and publishes to Quick Move-In homes, community galleries and MLS.
• Attends monthly sales meetings and participates in weekly marketing planning meetings.
• Utilizes Excel, Word, Outlook Calendar, PowerPoint, and various planning tools to support the Sales & Marketing team; builds PowerPoints as needed for the department.
• Brand supporter, and partner to the greater Marketing team.
• Assist with special projects as requested and perform additional duties as required.
• Assists with content writing and videography for social media posts.

Requirements

Job Specifications

Minimum Education Experience:

4-year degree in Marketing or related field preferred; Content writing/management/video editing experience a plus

Skills and Abilities:

• Creative thinker and problem solver
• Forward thinker
• Not fearful of public speaking
• Follow-up skills a must- phone and email
• Self-motivated with persuasive, enthusiastic and customer-service oriented personality and good negotiation and organizational skills; detail-oriented aptitude.
• Excellent verbal and written communication skills for high interaction with a variety of people inside and outside of organization.
• Decisiveness and good judgment, problem-solving and analytical skills.
• Comfortable with new systems, tools, and adapting to technology.
• Use of Adobe Illustrator, Microsoft systems, CRM, Software tools, and proficient in Office systems, Word, Excel, PowerPoint
• Quick learner, responsive to emails and phone calls, with suburb follow up/ follow through skills.

Benefits

M/I Homes offers a comprehensive benefits package, including medical, dental, vision, paid time off and paid holidays, paid parental leave, traditional and Roth 401(k) options, profit sharing plan, employee stock purchase plan, employee home purchase plan and more.

We are proud to be an EEO/AA employer M/F/D/V. We maintain a drug-free workplace and perform pre-employment substance abuse testing. We are committed to attracting, developing, and retaining diverse talent that reflects the customers we serve and the communities where we live and work.

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