Association Director of Wellness Experience
- Bachelor’s degree in Exercise Science, Kinesiology, Health Promotion, or related field preferred.
- 5-7 years of progressive leadership experience in fitness, wellness, or health promotion, preferably within a multi-site or association model.
- National certification in personal training and group fitness required.
- CPR, AED, First Aid, and Basic Life Support certifications (or ability to obtain within 30 days).
- Demonstrated success in leading teams, creating and delivering fitness or wellness education, and driving member engagement programs.
- Strong organizational, communication, and leadership skills with proven ability to coach and inspire staff.
- Proficiency in Microsoft Office and experience with data management tools (e.g., PowerBI).
- Commitment to the YMCA mission, values, and diversity, equity, and inclusion principles.
- In collaboration with the Associate Vice President of Healthy Living, design and implement a strategic development of a comprehensive association-wide wellness experience that integrates personal training, small group training, group fitness, and fitness floor operations.
- Monitor industry trends and use data-driven decision making to adapt, innovate, and maintain the YMCA as a leader in health and wellness.
- Build collaborations across branches to ensure consistent standards, member engagement strategies, and integration of wellness programming.
- Lead the development and growth of the personal training and small group training programs, driving and achieving revenue and retention goals as set by the strategic plan.
- Oversee the design, delivery, and evaluation of all wellness programs, ensuring offerings are relevant, inclusive, and results-driven.
- Develop and implement onboarding systems for members engaging in personal training, small group training, and group fitness.
- Partner with Healthy Living Directors and Association Community Health Coordinator to support evidence-based program growth, evaluate environments, and enhance wellness facilities (equipment, studios, sound, lighting, and member touchpoints).
- Maximize the utilization and productivity of fitness technology that supports wellness programs to include, but not limited to, Evolt, Myzone, and the Y Member App.
- Lead association-level program launches, quality assurance initiatives, and curriculum updates.
- Provides leadership and support to Associate Executive Directors and branch Healthy Living staff.
- Lead the Group Fitness & Wellness IQ Team in collaboration with the Associate Vice President of Healthy Living and IQ Team Leaders.
- Assist branch leadership with recruitment, training, and mentoring of instructors, trainers, and wellness staff across the association, emphasizing diversity, inclusion, and excellence.
- Implement a robust feedback and evaluation system for staff performance and program quality across all wellness programs.
- Model a healthy, holistic lifestyle and coach staff to be role models of the YMCA’s values.
- Ensure welcoming, safe, and engaging wellness environments that foster connection, motivation, and retention.
- Develop strategies that connect members with small wellness communities to deepen relationships and accountability.
- Build and maintain community partnerships to extend the YMCA’s impact on health and wellness and assist with the recruitment and development of the Y staff team.
- Represent the YMCA with professionalism, cultivating strong relationships with community organizations, businesses, and stakeholders.
- Provide suggestions and guidance for the Group Fitness and Wellness budget guidelines in collaboration with the Associate Vice President of Healthy Living.
- Establish and track performance metrics for revenue, member engagement, and program participation.
- Monitor and support operational software systems that support wellness program operations – scheduling software, reservations, management systems, Power BI
- Ensure compliance with YMCA policies, risk management standards, and operational excellence.
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