Digital Marketing Specialist-Greenville, NC
- Strategize, plan, maintain and manage content of all DRH social media initiatives including Facebook, LinkedIn, etc.
- Ensure all content is approved, accurate and continuously up-to-date. Keep corporate sites updated with fresh, relevant and inviting content
- Report on the growth and analytics of all social media initiatives
- Provide feedback and analysis to DRH Marketing and division management on their social media, online content and email marketing initiatives
- Train division users on approved practices and email marketing platform changes
- Write and review web-based marketing content to ensure correct grammar, accurate information and an engaging active tone
- Compose and develop SEO-friendly content for the company website that effectively and correctly provides information on company products and services
- Determine target audience, devise campaigns, and launch email campaigns to create buzz or generate leads for the business
- Ensure messages are sent to those who have opted for messages in proper form and template
- Uses email analytics to re-define current processes and procedures
- Using Google Analytics, maintain and report on site’s overall domain, as well as individual market reports, as needed. Monitor site usage metrics to identify trends and recommend improvements
- Conducts all business in a professional and ethical manner to serve customers and increase the goodwill and profit of the company
- Ability to work overtime
- Stay up-to-date on social media and email best practices to integrate them into the overall marketing strategy for the business
- Assist in other areas of digital marketing that include, but are not limited to, social media, web analytics, graphic design, SEO, and SEM
- Participate in other corporate marketing initiatives on an as needed basis
- Evaluate data integrity of the DRH division CRM databases and recommend process improvements
- Train new sales personnel on CRM tool for effective data capture
- Coordinate and execute all video production
- Participate in video pre-production strategy & planning meetings; send meeting recap notes
- Work with marketing managers and outside vendors to clearly outline expectations, setting pre-and post-production schedules
- Develops, implements and ensures brand consistency in video development, editing, and production
- Research and stay on top of industry trends in video, audio and photography
- Support users of the DRH website and the CRM system
- Bachelor’s degree (B.A.) from a four-year college or university; or two to four years related experience
- 2+ years of experience in social media platforms in a corporate setting, creating, developing, managing and analyzing public facing websites and webpages in a marketing environment
- Proficiency with MS Office and email
- Proficient in Adobe suite of tools (Photoshop, etc.), HTML, CSS and other markup languages, Google and Social Media Analytics, CAN-SPAM Requirements
- Working knowledge of SEO/SEM, Web Analytics and Social Media
- Medical, Dental and Vision
- 401(K)
- Employee Stock Purchase Plan
- Flex Spending Accounts
- Life & Disability Insurance
- Vacation, Sick, Personal Time and Company Holidays
- Multiple Voluntary and Company provided Benefits
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