GEO (GenAI Engine Optimization) Strategist

Note: No recruiters
Note: Applicants must have permanent work authorization in the US; we are not sponsoring visas for this role

Note: This is an in-office position, we are default ‘in office'. If you are not in the Raleigh, NC/Triangle area, you must relocate at your own expense, we do not have a relocation package/budget for this role.

About the Role

ReFiBuy is looking for a GEO Strategist. The GEO Strategist will be responsible for monitoring external and developing internal best practices for retailers, brands and agencies that sell online to make sure their products are visible and showing up correctly on GenAI search engines like: ChatGPT, Gemini, Perplexity, Claude, xAI/Grok, Copilot. You'll also work closely with clients to analyze their GEO position and come up with plans for improving their product visibility. Our customers are in the ecommerce world, so the primary focus will be GEO at a product catalog level.

Required Experience:

• SEO skills (> 3yrs), many of the same concepts and skills for GEO come from the traditional SEO world.
• Familiarity with the top AI engines and tools (1-2yrs)
• Proficiency in SEO tools: Ahrefs, SEMrush, Google Analytics, etc.

Nice to Have:

• Experience with prompt engineering
• Fluency in robots.txt, llms.txt
• Knowledge of MCP
• Understanding of agentic systems
• Experience in GEO, AI LLM powered tools, APIs and AI-influenced search behavior.
• Exceptional written and verbal communication skills

What We Value:

• Passion and Grit
• A builder mindset; self-directed, curious and systems-oriented.
• Strong communication skills - we are a lean team and it's not unusual for anyone in the company to work with a senior exec at a customer
• Attention to Detail: Can you work fast and have a high quality bar?
• Can you learn new technologies and rapidly adapt to unforeseen changes
• Hunger to learn, intellectual curiosity
• We believe we're more efficient in the office, get off Zoom and see the World in 3D.

What You'll Learn:

• All team members utilize the latest AI models and tools
• We believe that Agentic Commerce is the future of retail, come shape it with us

Benefits

While we're a seed-stage startup, ReFiBuy offers:

• Health, Dental, Vision - 80% of base plan covered by ReFiBuy
• 401k w/ match: 100% of contribution up to 1% of salary and 50% up to 5%, no vesting
• Incentive Stock Options (ISOs) - As an early stage startup, you get in on the ground floor, 4yr quarterly vesting.
• Parking is covered by ReFiBuy
• Office: We work out of the Raleigh Founded office at 509 W. North St, Raleigh, NC 27603 which offers a Glenwood South location, where you can easily walk to restaurants and amenities. The facility offers a spacious breakroom, hang out areas, Wellness room and more.

About ReFiBuy (refibuy.ai)

Founded by four experienced ecommerce operators (ChannelAdvisor, Rithum, MikMak, Walmart), ReFiBuy is one of the most experienced AI startups in the Triangle. We are AI Native, meaning everything we do starts and ends with an AI foundation. Compared to traditional companies you will feel like you are going 100x faster. Compared to a traditional startup, 10-20x faster. If you like to build great and fast, be innovative, go home exhausted from learning so much, and work on projects where you make an immediate impact, ReFiBuy is perfect for you!