Social Media Manager (Content & Strategy)
- Location: Durham, NC
- Type: Perm (Contingency)
- Job #45913
- Salary: $55,000 Job Overview – Social Media Manager (Content & Strategy): Compensation: $55,000 – $90,000/year Location: Durham, NC Schedule: Monday to Friday (In-Office) Drive content-led growth as a Social Media Manager (Content & Strategy) with our client in Durham, NC (On-Site). Own organic social across TikTok, Instagram, YouTube, and emerging platforms, leading content creation, campaign planning, and real-time trend execution. You’ll collaborate with CX, eCommerce, and marketing teams to ensure brand consistency, increase engagement, and support retention. Ideal for video-first creators with a strategic mindset and hands-on experience in DTC environments. Responsibilities as the Social Media Manager:
- Content Strategy & Planning: Manage the social calendar across TikTok, Instagram, and YouTube, aligning brand storytelling with trends and product launches.
- Content Creation: Film, edit, and produce short-form video content using tools like CapCut, InShot, and Canva.
- Community Engagement: Respond to DMs and comments, escalate customer issues, and maintain a consistent brand voice.
- Trend Integration: Monitor platform trends and creator culture to keep content fresh, relevant, and engaging.
- Cross-Functional Collaboration: Partner with marketing, CX, and creative teams to support campaigns, launches, and retention efforts.
- Performance Optimization: Track content performance, analyze KPIs, and adjust strategy based on weekly insights.
- Education: Bachelor’s degree in Marketing, Communications, Media, or a related field preferred.
- Experience: 2-4+ years of social media experience with a DTC or CPG brand, with a proven track record of driving content-led growth.
- Technical Skills: Proficient in short-form video production using CapCut, InShot, or Canva, with familiarity in social media reporting tools preferred.
- Industry Knowledge: Strong understanding of the social media landscape, performance marketing, and how organic content drives the eCommerce funnel.
- Skills & Attributes: Creative and self-starter with strong storytelling, on-camera, and writing skills; collaborative, agile, and detail-oriented.
- Additional Experience: Familiarity with community management, working with customer experience (CX) teams, social boosting, and A/B testing for optimization preferred.
Recommended Jobs
A - 5/12 - 746899 - Project Manager w/ Child Welfare Exp - Remote & Raleigh, NC
** The candidate will primarily work remotely. Candidate may be asked to attend on-site meetings in Raleigh, NC, if needed. Candidate must work EST business hours.** Our direct client ha…
Assistant Vice President - {SR9207348}
Position Overview JOB TITLE: Assistant Vice President – SR9207348 DB Global Technology, Inc. seeks an Assistant Vice President in Cary, NC to participate in the full application development li…
State Manager - Wine & Spirits
State Manager – North Carolina Location: Charlotte or Raleigh, NC Industry: Premium Wine & Spirits Comp: $75–100k base + 25% bonus + car allowance + expenses Reports to: Regional Sale…
Physician Assistant OR Nurse Practitioner Greensboro NC
Physician Assistant OR Nurse Practitioner Greensboro NC (30 min E of Winston Salem) We are looking for a Physician Assistant or Nurse Practitioner to join our group full time in Greensboro, NC. We …
HOUSE SUPERVISOR
Responsibilities About Universal Health Services One of the nation’s largest and most respected providers of hospital and healthcare services, Universal Health Services, Inc. (UHS) has buil…
Assistant Teacher
Join Us and Shape the Future of Early Childhood Education! At Child Development Schools and (local affiliate companies), we're not just offering jobs; we're inviting you to join a dynamic movemen…
Maintenance Technician II
Maintenance Technician – 2nd Shift Overview The Maintenance Technician supports equipment reliability and facility operations by performing mechanical and electrical troubleshooting, preventive…
Social Worker III - Adult Protective Services
The Mecklenburg County Department of Child, Family, & Adult Services (CFAS) strives to strengthen families and communities through a safety-net of services, collaborations, and hope. Our vision is to…
Loan Closing Specialist Sr
Overview: LOAN CLOSING SPECIALIST SR WHAT IS THE OPPORTUNITY? The Loan Closing Specialist (LCS) is responsible for the completion of due diligence associated with the commercial loan documentati…