State Manager - Wine & Spirits

State Manager – North Carolina

Location: Charlotte or Raleigh, NC
Industry: Premium Wine & Spirits
Comp: $75–100k base + 25% bonus + car allowance + expenses
Reports to: Regional Sales Manager
Team Size: Individual contributor (no direct reports)

About the Company

Our client is a fast-growing, family-run wine & spirits company with an eclectic, premium global portfolio. They partner with top distributors and international producers to build distinctive brands across both on-premise and off-premise channels.

The Opportunity

We’re seeking a commercial, relationship-driven State Manager to own and grow the North Carolina market. This is a hands-on, high-visibility role ideal for someone who thrives in the field, builds strong distributor partnerships, and knows how to activate brands at the account level.

Candidates must reside in or near Charlotte or Raleigh.
Strong relationships with RNDC and/or Empire in NC are essential.

On-Premise experience is required.

Key Responsibilities

• Own the full North Carolina business: execute annual plans, manage budgets, and drive profitable growth.

• Manage the complete brand portfolio; track depletions, inventory, and prevent out-of-stocks.

• Build strong working relationships with RNDC and/or Empire teams at all levels.

• Activate on-premise and off-premise programming; ensure pricing, menus, displays, and POS are executed with excellence.

• Call on and grow key accounts—lead menu placements, features, activations, and local partnerships.

• Identify distribution gaps, competitive activity, and market opportunities.

• Collaborate with the Regional Sales Manager on strategy, programs, and distributor planning.

• Participate in sales meetings and market work-withs; travel across NC 4–5 days per week.