Inside Sales Representative
- Ensure the retail store environment is arranged and maintained in a manner that promotes productivity, safety and convenience for personnel and customers.
- Maintain and prominently display product literature and reference materials pertaining to retail merchandise and to other parts, machines and services provided by dealership; provide up-to-date information on all stocked/available products.
- Work directly with sales and marketing to grow existing customer accounts, facilitate lead generation, establish sales relationships with prospects, and qualify leads generated through telemarketing and other indirect channels.
- Maintain an active call cycle with consideration for a diverse customer base.
- Maintain accurate customer account information within a corporate CRM system.
- Meet coverage requirements for branch walk in customers, offering advice, product knowledge, and quick quote generation.
- Promote dealer services including - construction equipment, rental, parts and service.
- Establish customer relationships as a single point of contact.
- Start, assist and close sales.
- Complete quotes for assigned outside salesmen in a timely manner, while monitoring and advising on fleet availability.
- Research used inventory and collaborate with the Used Sales Dept on ingress of inventory to facilitate customer needs.
- Understand our core aftermarket vendors and where to search for non-Cat products.
- Actively represent the company through an assigned customer database including existing and new clients within the range of new equipment and associated attachments.
- Serve as the Product "Expert" by speaking proficiently about what we sell and advise on the best product for the customers' use.
- Collaborate with the service department to escalate and de-escalate tasks, maintain customer support, and overall bridge the gap between service and sales.
- Under all circumstances, apply the Customer Relations Principles and maintain favorable customer relations.
- Timely complete all necessary company documentation and any other general reports upon signing an order with a customer as required by the company.
- Attend necessary meetings and training to ensure ongoing personal, customer and revenue growth in the attainment of projected sales and personal objectives.
- Proficiently use the dealer inventory management system to accomplish tasks in a timely manner by understanding where/how to obtain information.
- Understand the pros/cons of the different finance options and help determine the best solution for the customer.
- Assist the yard men and customers with moving machines and attachments at the branch.
- Monitor outside machine sales with the intent of further fostering a smooth transaction with the customer.
- Sell/invoice and collect payment for walk-in attachment sells.
- Work with marketing and other ISR's in leading retail branch assessments.
- Oversee and/or perform housekeeping functions within the retail store environment to ensure all stock, fixtures, and the area is clean, neat and inviting to customers.
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