Sales Manager
- Builds client base through outside sales calls, sales blitzes, cold calling, prospecting, direct mail, networking and referrals.
- Conducts site tours, represents the hotel at trade shows and business events, focusing on all markets local and national.
- Identifies gap periods (30/60/90 days & beyond), recommends targeted sales & marketing plans to fill, and communicates effectively to ensure proper execution of plan.
- Generates maximum revenue in the rooms and catering departments through achievement of specific revenue booking goals in support of the hotel's established strategies.
- Analyzes the hotel's demand segments and sources of business for each to maximize revenues and profit.
- Knows the principal competition for each segment and leverages hotel's relative strengths against each.
- Delivers the best service, quality and value to every customer, every time.
- Personally demonstrates a commitment to customer service by soliciting and responding promptly to guest needs and in exceeding expectations.
- Maintains effective involvement with appropriate key community organizations.
- Negotiates and finalizes contracts for group bookings.
- Manage property specific RFPs in Lanyon/CVENT and conduct negotiations with key decision makers.
- Executes cut-off dates on group bookings.
- Maximizes profit and optimize space through sales in accordance with established pricing models, and daily business reviews.
- Prepares monthly reports as requested by management, such as monthly pace reports, sales inquiry, sales site visits, sales action plan, etc.
- Work with Revenue Manager and ADOS to analyze market trends and create target rates for RFP season.
- Attends weekly meetings:
- Revenue meeting with ADOS, Revenue Manager, Sales Team, General Manager
- One on one meeting with ADOS
- Bi-Weekly Leadership Meeting
- Other duties as assigned by Area Director of Sales.
- Excellent communication skills, both verbal and written.
- Ability to work independently. There is minimal direct supervision.
- Extensive knowledge of selling strategies and the ability to meet goals.
- Complete knowledge of hotel, catering, and event space.
- Able to utilize Sales Systems (Delphi) for prospecting, booking, tracking, forecasting, and executing optimal selling strategies.
- Comprehends the group sales process and negotiate accounts.
- Analytically approaches problem solving.
- Able to analyze financial statements and market data.
- Desires to participate as part of a team.
- Demonstrates self-confidence, energy and enthusiasm.
- Presents ideas and information in a concise, well-organized way.
- Effective listening skills.
- Manages group or interpersonal conflict situation effectively.
- Manages time well, correctly prioritizing tasks.
- Highly visible in areas of responsibility.
- Excellent negotiation skills in order to create win-win solutions.
- Must possess excellent computer skills, including, but not limited to Delphi, CVENT, Microsoft Word, Excel and Outlook .
- Must pass a background check.
- Bachelor's degree is preferred.
- Minimum two years of hotel sales and management experience required.
- Previous experience with group markets and business travel required
- Some local travel to client sites and networking events
- Infrequent long-range travel.
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