General Manager
Foothills Radio Group is seeking a dynamic and community-focused General Manager to lead our radio stations serving the Morganton/Lenoir and Catawba Valley market. The General Manager will oversee all aspects of station operations including sales leadership, programming strategy, community engagement, and financial performance.
This role requires a strong leader who can drive revenue growth, support local programming, build relationships with advertisers, and maintain the stations’ strong connection to the community. Key Responsibilities: Leadership & Operations
- Provide strategic leadership for all station operations including sales, programming, promotions, and engineering.
- Manage and mentor department managers and staff to ensure strong team performance.
- Ensure compliance with FCC regulations, company policies, and industry standards.
- Oversee daily operations and coordinate across departments to achieve company goals.
- Lead and support the sales team in developing local advertising partnerships.
- Establish revenue goals and ensure consistent progress toward achieving them.
- Identify new business opportunities and develop creative advertising solutions for local clients.
- Work directly with key accounts and community partners.
- Serve as a visible representative of the stations within the Lenoir and Caldwell County community.
- Develop partnerships with local organizations, businesses, and events.
- Promote the stations’ role as a trusted local voice and community resource.
- Complete outreach activities for EEO.
- Manage station budgets and financial performance.
- Review financial reports and adjust strategy as needed to meet revenue targets.
- Oversee staffing decisions, hiring, training, and performance management.
- 3+ years of leadership experience in radio, media, or advertising sales.
- Proven ability to lead a sales team and drive revenue growth.
- Strong understanding of radio programming, promotions, and digital media opportunities.
- Excellent communication and relationship-building skills.
- Knowledge of FCC rules and broadcast compliance preferred.
- Prior experience as a Market Manager, General Manager, or Sales Manager in radio or media.
- Experience working in small or mid-market broadcasting.
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