Director of Marketing & Merchandising

The Director of Marketing & Merchandising—referred to within True Homes as the Operations Partner – Marketing & Merchandising—is responsible for leading the execution of the True Homes Marketing Platform across all markets. This role requires a forward-thinking leader who fully embraces the age of artificial intelligence (AI) and technological transformation to drive efficiency, innovation, and effectiveness in marketing execution. The Operations Partner – Marketing & Merchandising collaborates with all departments regarding their marketing needs, oversees project execution, and champions the use of advanced tools and platforms. They are accountable for aligning the design and marketing strategies with company objectives, ensuring the team delivers scalable, data-informed campaigns. They implement the Leadership Charter—establishing team congruency with the True Difference Culture; demonstrate leadership consistent with the True North Leadership (TNL) Platform; and mature their Functional Platform with a future-ready mindset.

Responsibilities:

Strategic Leadership & Platform Execution:

• Champion the execution of the Marketing Platform disciplines, aligning team performance with brand standards, sales objectives, and operational excellence.
• Proactively identify opportunities to leverage artificial intelligence (AI), automation tools, and digital transformation to increase operational efficiency and decision-making quality.
• Ensure strategic alignment with True North Leadership (TNL), True Difference Culture, and Franchise Philosophy.
• Represent the marketing function across all organizational planning, budget cycles, and executive-level reviews.

Digital & Web Strategy:

• Direct the management of website content, SEO, and digital advertising performance in partnership with external vendors and internal stakeholders.
• Utilize AI-powered insights and content generation to streamline digital marketing processes and enhance campaign precision.
• Implement marketing technology stacks that integrate AI for predictive analytics, audience segmentation, and personalized digital outreach.
• Monitor website KPIs including CRM pings, lead conversions, and listing accuracy using CMS tools and analytics platforms.
• Oversee SEO, email marketing, and online advertising for effectiveness and alignment with sales targets.

Showcase Inventory & MLS Management:

• Oversee Showcase Home marketing strategy, MLS accuracy, listing imagery, and timely updates of pricing collateral.
• Ensure compelling and keyword-optimized descriptions for all inventory listings.
• Track image scheduling, readiness, and execution using Trinity and other systems.

Community Launch & Collateral Production:

• Coordinate grand opening marketing execution for all new communities, including signage, content, digital tactics, and PR.
• Integrate automation platforms and collaborative digital tools to drive faster execution of campaign materials and go-to-market assets.
• Manage the creation of flyers, maps, feature sheets, brochures, and branded templates with consistency.
• Maintain strict quality standards and organizational discipline for collateral and brand kits (including Canva).

Broker, Referral & Public Relations Support:

• Support Broker and Referral Program marketing needs including materials, events, and reporting.
• Use AI tools for optimizing referral engagement strategies and automating communication sequences with broker networks.
• Create and execute content for PR, blogs, and community storytelling.
• Coordinate with Sales and Market Partners to align events with strategy and outreach initiatives.

Creative Direction & Design Oversight:

• Lead creative execution in collaboration with the Design Team to produce visually compelling and brand-consistent work.
• Encourage exploration and integration of AI-based creative tools to accelerate content creation and maintain design innovation.
• Uphold guidelines for color, font, layout, and campaign tone across all media types.
• Conduct quarterly creative reviews and scrubs to ensure brand cohesion and market relevance.

Leadership and Oversight of Model Merchandising:

• Lead the creative direction and execution of interior merchandising for model homes, ensuring all designs reflect the brand’s identity, resonate with target buyers, and support the sales strategy through emotional connection and livability.
• Develop and manage detailed merchandising budgets for all model home projects, negotiating vendor contracts and sourcing strategies to maximize visual impact while maintaining financial discipline and adhering to project timelines.
• Oversee procurement, inventory tracking, and lifecycle management of furnishings, accessories, and décor assets, including coordination of storage, reuse, and liquidation strategies to optimize resource utilization and minimize waste.

Administrative & Cross-Functional Collaboration:

• Collaborate with all departments on marketing needs, timelines, and project assignments.
• Champion the adoption of AI-enabled productivity tools and collaboration platforms to improve cross-team communication and task execution.
• Manage internal team functions, scheduling, prioritization, and cross-platform execution.
• Serve as the primary point of contact for centralized services and cross-functional rollout teams.

Results/Accountability:

• Ensures team congruency with True Difference

• Ensures leadership congruency with CPP and TNL Platform

• Ensures that the team embraces and represents the company and sales culture

• Ensures that True Homes Marketing Platform is successfully implemented

• Ensures all marketing materials and communication are consistent for each brand’s identity and value proposition

• Manages and completes projects as assigned by required deadlines

• Ensures accuracy for website and plasma content

• Manages and maintains inventory of marketing collateral pieces to ensure that they are accurate and maintained in adequate supply for all communities

Qualifications:

• Bachelor’s Degree in Marketing required

• Seven years of marketing experience required

• Five or more years of supervisory experience leading a Marketing Team/Platform

• Experience managing a Creative Team required

• Project Management experience required

• Valid driver’s license, current automobile insurance, and reliable personal transportation required for travel in NC and SC as needed

• Graphic Design experience preferred

• Adobe Creative Suite experience preferred

• High sense of urgency and ability to prioritize tasks

General Requirements:

• Excellent attention to detail

• Strong communication skills, written, and verbal skills

• Strong organizational skills

• Ability to work in a fast-paced environment

• Comply with all company policies and procedures

• Demonstrate the qualities and character traits as defined in the True Difference

Physical Requirements:

• Must be able to remain in a stationary position 75% of the time

• Associate needs to occasionally move about the office to access file cabinets, office equipment, etc.

• Constantly operates a computer and other office equipment