Product Manager, Specialty Fertilizer & Efficiency Technologies

Accentuate Staffing is currently recruiting for a Product Manager, Specialty Fertilizer & Efficiency Technologies for one of our partners in Cary, NC . This position will be the strategic leader and driving force behind your assigned product portfolio. This role demands more than just management—it requires vision, initiative, and bold action. This role will shape and execute comprehensive product strategies that include pricing, promotional, brand, and channel plans, while also serving as a thought leader within the organization and industry. The product manager will collaborate with R&D, Sales, Marketing Communications, Finance, Regulatory, and Supply Chain to deliver market-leading solutions that create value for customers and drive business growth.

Responsibilities:

• Strategic Leadership: Champion a forward-thinking product vision grounded in customer insights, market trends, and competitive intelligence.
• Thought Leadership: Act as a subject matter expert and internal advocate for your product line, influencing cross functional teams and contributing to industry dialogue.
• Initiative & Bold Action: Proactively identify opportunities, challenge the status quo, and take decisive action to accelerate growth and innovation.
• Product Lifecycle Management: Lead new product launches and optimize legacy brands through value-based pricing, brand laddering, and portfolio optimization.
• Pricing Strategy: Develop and implement pricing models that reflect product value, market conditions, and profitability goals.
• Promotional Strategy: Design and execute promotional programs—including incentives, rebates, and early-order campaigns—to drive adoption and sales.
• Brand Strategy: Define and evolve brand positioning and messaging to ensure consistency and differentiation across all customer touchpoints.
• Channel Strategy: Build and manage channel-specific marketing programs to maximize reach and performance across distribution, retail, and direct-to-grower channels.
• Forecasting & Financial Planning: Create 5-year forecasts by product and region, including revenue, margin, and market share projections.
• Partner with Finance to monitor and optimize profitability.
• Market Opportunity Analysis: Identify white space opportunities, assess portfolio gaps, and develop business cases for new technologies using NPV and ROI analysis.
• Cross-Functional Collaboration: Partner with R&D to support innovation and product training. Work with Sales to align product plans with field execution. Coordinate with Regulatory, Manufacturing, and Supply Chain to ensure operational readiness.

Requirements:

• Bachelor’s degree in marketing, Business, Agronomy, or a related field (MBA preferred).
• Minimum of 4 years of experience in product management, marketing, or sales.
• Proven experience in developing and executing pricing, promotional, brand, and channel strategies.
• Demonstrated ability to lead with initiative, take bold action, and influence outcomes across teams.
• Proven success in delivering integrated products and marketing strategies that achieve business goals.
• Agricultural industry experience, particularly in biofertilizers, biologicals, inoculants, bio stimulants, plant nutrients, or foliar treatments, is highly desirable.