Consumer Activation Executive (Raleigh, NC)

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.

To make a difference with us, all you need to do is bring your human best.

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Learn more: jti.com

Please apply till June 25th, 2026, COB

Consumer Activation Executive

What this position is about:

The Consumer Activation Executive is responsible for supporting the planning, coordination, reporting, and performance monitoring of the retail ambassador activation program across assigned markets.

The role works closely with the Consumer Activation Manager to ensure smooth operational follow-up, KPI tracking, reporting accuracy, vendor coordination, and continuous optimization of activation performance.

The position plays a key role in supporting the day-to-day management of the ambassador program by consolidating field data, monitoring execution performance, supporting operational coordination, and helping identify optimization opportunities across markets and agency partners.

Responsibilities:

• Support the Consumer Activation Manager in the day-to-day coordination and operational follow-up of the retail ambassador activation program across assigned markets and agency partners.
• Monitor, track, and consolidate ambassador program KPIs including execution performance, retailer coverage, session completion, operational compliance, and activation effectiveness.
• Build and maintain dashboards, reporting tools, operational trackers, and performance summaries to support business visibility and decision-making.
• Support vendor and field performance monitoring by consolidating field feedback, identifying operational trends, highlighting execution risks, and escalating issues when necessary.
• Assist in activation planning, market coordination, program launches, and post-activation analysis to support continuous improvement and operational optimization of the ambassador program.

Requirements:

• Bachelor’s Degree in Business, Marketing, Finance, Data Analytics, or related field.
• 3-5 years’ experience in Trade Marketing, Consumer Activation, Retail Operations, Business Analytics, Sales Operations, or Field Marketing.
• FMCG, Beverage, Tobacco, Telecom, Agency, Experiential Marketing, Convenience Retail, or Multi-Unit Retail Operations.
• Fluent English.
• Advanced proficiency in Excel and reporting tools.
• Strong analytical and operational coordination experience supporting multi-market programs or field operations.
• Advanced skills in reporting, KPI tracking, dashboard management, data consolidation, and performance monitoring.
• Experience supporting operational planning, vendor coordination, and execution in a fast-paced environment.

Additional Role Expectations:

• Strong coordination role working closely with the Consumer Activation Manager and Field Execution Manager.
• Frequent interaction with agencies, field teams, and cross-functional stakeholders.
• Ability to manage multiple operational workstreams simultaneously.
• Strong attention to detail and reporting accuracy required.
• Fast-paced operational environment with tight deadlines and evolving priorities.
• Strong capability to transform field data into actionable business insights.

At JTI we care for our people's well-being. In addition to the salary, you can enjoy the following benefits

• Annual Performance-based Bonus.
• Employee Stock Purchase Plan.
• Personal Development Programs.
• Medical, Dental & Vision Plan for employees & family members.
• Life insurance.
• Matching 401(K).
• Paid Time Off (PTO).
• Paid Family Leave (20 weeks).
• Education/Tuition Assistance.
• Volunteering Activities.
• Employee Assistance Program (counselling, for employees & family members).

Are you ready to join us? Build your success story at JTI. Apply now!

Next Steps:

After applying, if selected, please anticipate the following within 1-3 weeks of the job posting closure: Phone screening with Talent Advisor > Assessment tests > Interviews > Offer. Each step is eliminatory and may vary by role type.

At JTI, we strive to create a diverse and inclusive work environment. As an equal-opportunity employer, we welcome applicants from all backgrounds. If you need any specific support, alternative formats, or have other access requirements, please let us know.