Digital Marketing Specialist

Location: Huntersville, North Carolina (Hybrid)

Reports To: Head of Marketing

Employment Type: Full-Time

Position Summary

The Digital Marketing Specialist is responsible for executing, optimizing, and scaling Everblue’s digital marketing efforts across multiple business lines. This role is hands-on and execution-focused, supporting training programs, software solutions, and partner-led initiatives through paid media, email marketing, web optimization, SEO, and analytics.

This position is ideal for a practitioner who enjoys working directly in marketing platforms and tools—building campaigns, improving performance, and translating data into action. The role starts with a strong focus on Training and expands into other products, programs, and special initiatives as opportunities arise.

Key Responsibilities

Digital Campaign Execution & Optimization

* Plan, execute, and optimize digital marketing campaigns across SEO, PPC, email, and social media advertising

* Adapt SEO and content strategies to account for AI-driven search, summarization, and discovery behaviors

* Manage paid advertising across Google, Bing, Meta, and other relevant platforms

* Build and optimize landing pages and microsites to support campaigns, programs, and partnerships

* Maintain and update website content with attention to UX, SEO, and conversion performance

* Support cross-functional initiatives with targeted digital marketing execution

Web, Email & Marketing Systems

* Manage email marketing campaigns and automations in Drip

* Work within CMS platforms such as WordPress and Webflow to publish and maintain content

* Use HTML and CSS to support page updates, forms, and minor layout changes

* Collaborate with design and content resources as needed to launch campaigns efficiently

Analytics, Tracking & Performance

* Ensure accurate tracking, attribution, and data hygiene across digital channels

* Track, report, and analyze campaign and business performance to continually improve results

* Prepare performance summaries and recommendations for the broader Workforce team

Requirements

* Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience)

* 7-10 years of hands-on digital marketing experience

* Strong experience with SEO, PPC, email marketing, and social media advertising

* Working knowledge of HTML and CSS

* Experience with Google Analytics 4, Google Tag Manager, and performance reporting

* Experience using HubSpot or similar CRM and marketing automation platforms

* Strong organizational skills and attention to detail

* Ability to manage multiple initiatives and deadlines

* Ability to develop deep knowledge of Everblue’s offerings and target audiences to inform campaign strategy and execution

Why Join Everblue?

At Everblue, digital marketing isn’t an afterthought—it’s a critical driver of how our programs reach people and how our solutions scale. You’ll have room to experiment, improve systems, and apply what works across different parts of the business. We’re a mission-driven, veteran-owned company that values ownership, clarity, and results. Everblue is an equal opportunity employer and encourages all qualified candidates to apply.

About Everblue

Everblue is a mission-driven, veteran-owned small business based in North Carolina. We deliver technology, program implementation, and workforce development solutions that modernize government programs and strengthen the energy workforce. Our work helps people build careers, helps agencies operate more efficiently, and helps communities thrive.