General Manager

COMPANY OVERVIEW:

Brunswick Vacation Rentals and Carolina Getaway stand apart because this isn’t just where we work—it’s where we call home. As a locally operated company, we bring decades of experience in the Brunswick County and Hanover County markets and pride ourselves on delivering genuine hospitality and one-on-one service that big-box brands simply can’t match.

We believe there’s no better place to lead than Wilmington, NC. This is a thriving coastal city with a small-town feel and big energy. With a vibrant downtown riverfront, historic charm, and easy access to the beautiful Brunswick and Carolina beaches, Wilmington offers the perfect mix of work-life balance and adventure.

If you’re a strategic, results-driven leader looking to make your mark while enjoying the best of coastal living, Brunswick Vacation Rentals and Carolina Getaway is where you belong.

POSITION SUMMARY:

Our team is looking for an ambitious, strategic thinker committed to delivering exceptional results. As our General Manager , you’ll oversee every aspect of our property management operations, ensuring a seamless experience for guests, homeowners, and team members. Reporting directly to the COO, you’ll collaborate on growth strategies, implement innovative solutions, and foster a culture of excellence.

In this position, you can expect each day to be filled with variety, ensuring our standards are adhered to while effectively optimizing staff and budgeting resources. As a leader, you’ll inspire our team to reach new heights, tackle challenges, and build lasting connections with both

This role has your name on it if you’re a confident problem-solver who doesn’t shy away from taking initiative and leading by example. If you’re a fast-moving leader who enjoys the freedom to manage your day and see the direct impact of your work, this is your opportunity to take charge of a business with immense potential.

This role will require you to visit properties to oversee operations, inspect units, and meet with property owners, staff, vendors, and property prospects, when not in the office.

Attendance and travel for industry events, conferences and/or vendor negotiations may be required.

RESPONSIBILITIES:

• Lead and Oversee Operations: Oversee the day-to-day operations across all departments (guest services, housekeeping, maintenance, vendor relations, etc.) to ensure seamless operations and exceptional guest experiences. Forecast departmental personnel needs. Personnel responsibilities include recruiting, onboarding, training, auditing, corrective action, and offboarding for all departmental personnel, contractors and vendors.
• Develop Strategic Plans: Drive revenue growth and operational efficiency through strategic planning and performance monitoring. Track KPIs and make data-driven decisions that drive results. Develop strategies to expand the property portfolio, increase profitability, and elevate brand presence and scale with company growth.
• Team Leadership and Development: Inspire and manage a team, providing continuous training and development opportunities. Conduct regular team meetings and calibrations.
• Stakeholder Relationship Management: Build and maintain strong relationships with property owners, guests, vendors, and community partners.
• Financial Analysis and Optimization: Analyze financial data to optimize revenue and minimize expenses while ensuring compliance with laws and policies. Own the P&L performance for the location, including revenue, labor, and expense management. Review the budget to ensure adequate funds are planned for operations. Monitor KPIs and financial performance to identify opportunities for growth and improvement.
• Customer Satisfaction: Ensure exceptional guest and owner experiences, from pre-arrival to post-departure. Resolve guest complaints promptly and maintain a high level of customer satisfaction.
• Innovative Marketing Strategies: Partner with Marketing and represent the company at industry events, networking functions, and community meetings to promote services and build brand awareness.

QUALIFICATIONS:

• 5+ years of experience in property management, hospitality or operations leadership at the GM level, Regional Manager or Director level
• Bachelor's degree in Hospitality, Business Administration, or related field.
• Exceptional leadership skills, with experience managing teams and inspiring high performance with a proven track record to lead, motivate, and inspire a team.
• Excellent communication and interpersonal skills to build and maintain relationships across all levels.
• Strong organizational and communication skills, with the ability to manage multiple priorities in a fast-paced environment.
• Deep commitment to providing exceptional guest experiences and operational excellence.
• Proficiency in PMS, CRS, and CRM systems
• Financial understanding, including experience managing budgets and reading P&Ls.
• Availability to work weekends, holidays, and evenings as needed to meet seasonal demands.
• A valid driver’s license, clean driving record, and reliable transportation are essential.

Physical Demands

This role requires physical activity, including lifting, bending, and standing for extended periods. Must be able to walk, stand and move around properties for extended periods, including climbing stairs and navigating uneven terrain.

COMPENSATION & BENEFITS:

Annual Salary: $100,000 + variable compensation based on experience and achievement.

Bonus: TBD

Benefits:

• Paid time off
• 401k available
• The flexibility of a hybrid position

Schedule: Full Time, with nights, weekends and holiday hours required when necessary.