Digital Communications Manager

Market America a Global Product Brokerage and Internet Marketing company that specializes in One-to-One Marketing, is seeking a Digital Communication Manager for our Marketing team.

Position Summary: Are you obsessed with creating click-worthy subject lines, high-performing automations, and data-driven lifecycle journeys? We’re looking for a Digital Communications Manager to transform how SHOP.COM speaks to millions of customers around the world.
This is more than an email job — it’s a leadership role in crafting communication experiences that drive engagement, conversions, and brand love. You’ll architect lifecycle marketing across email, SMS, and push to boost repeat purchases, reactivate lapsed users, and maximize ROI.
We need a strategic thinker and doer: someone who can turn data into actionable journeys, set performance benchmarks, and lead us into a new era of direct-to-consumer communication.

Essential Function and Responsibilities:

Strategy & Planning

Lead the strategic vision and execution roadmap for customer communications via email, SMS, and push.

Build customer lifecycle frameworks: onboarding, nurture, upsell/cross-sell, win-back, loyalty.

Partner cross-functionally with brand, CRM, creative, and product teams to align communications with business goals.

Execution & Optimization

Own end-to-end campaign management: strategy, copy, creative briefing, testing, deployment, QA, and performance analysis.

Build and optimize automated campaigns via Maropost or equivalent (welcome flows, browse abandonment, post-purchase, etc.).

Implement and monitor A/B and multivariate testing with actionable reporting.

Analytics & Reporting

Define KPIs (open, click-through, conversion, LTV, opt-out) and report weekly/monthly insights to senior leadership.

Leverage segmentation and behavioral data to inform personalization and targeting.

Innovation & Best Practices

Stay at the forefront of emerging trends in email deliverability, AI-driven messaging, and compliance (e.g., GDPR, CAN-SPAM).

Explore new engagement tools and pilot innovative formats like interactive emails or AMP for Email.

Education & Experience:

5–7+ years of experience in email marketing, ideally with an e-commerce or marketplace brand.

Proven success scaling email programs that directly influenced revenue growth.

Mastery of tools like Maropost, Mailchimp, Bluecore, Klaviyo, Iterable, or similar (experience migrating tools a plus).

Skilled at writing brief but impactful subject lines, CTAs, and lifecycle messaging.

Strong analytical skills with an experimentation mindset.

Comfortable collaborating with designers, developers, and data teams.

Preferred Skills

Proficient use of MS Office programs: Word, PowerPoint and Outlook

Above moderate level of proficiency in MS Excel

High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities.

Ability to get along and work with diverse personalities; tactful, mature, flexible.

Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment.

Preferred Skills

Proficient use of MS Office programs: Word, PowerPoint and Outlook

Above moderate level of proficiency in MS Excel

High energy level, comfortable performing multifaceted strategic projects in conjunction with day-to-day tactical activities.

Ability to get along and work with diverse personalities; tactful, mature, flexible.

Above moderate to high levels in reading comprehension, writing, and speaking in English; active listening; attention to detail; critical thinking; mathematics, creative problem solving; complex problem solving; and judgment.

Market America offers competitive salary and generous benefits, including health, dental, vision, life, short and long-term disability insurance, a 401(k) retirement plan with company match, and an on-site health clinic.

Qualified candidates should apply online. This position will work on site based in our Greensboro NC offices. Sorry, we are NOT able to sponsor for this position.

Market America is proud to be an equal opportunity employer.

Market America | SHOP.COM is changing the way people shop and changing the economic paradigm so anyone can become financially independent by creating their own economy and converting their spending into earning with the Shopping Annuity®.

ABOUT MARKET AMERICA, INC. & SHOP.COM

Market America Worldwide | SHOP.COM is a global e-commerce and digital marketing company that specializes in one-to-one marketing and is the creator of the Shopping Annuity . Its mission is to provide a robust business system for entrepreneurs, while providing consumers a better way to shop. Headquartered in Greensboro, North Carolina, and with eight sites around the globe, including the U.S., Market America Worldwide was founded in 1992 by Founder, Chairman & CEO JR Ridinger. Through the company's primary, award-winning shopping website, SHOP.COM, consumers have access to millions of products, including Market America Worldwide exclusive brands and thousands of top retail brands. Further, SHOP.COM ranks 19th in Newsweek magazine's 2021 Best Online Shops, No. 52 in Digital Commerce 360's (formerly Internet Retailer) 2021 Top 1,000 Online Marketplaces, No. 79 in Digital Commerce 360's 2021 Top 1,000 Online Retailers and No. 11 in the 2021 Digital Commerce 360 Primary Merchandise Category Top 500. The company is also a two-time winner of the Better Business Bureau's Torch Award for Marketplace Ethics and was ranked No. 15 in The Business North Carolina Top 125 Private Companies for 2021. By combining Market America Worldwide's entrepreneurial business model with SHOP.COM's powerful comparative shopping engine, Cashback program, Hot Deals, ShopBuddy®, Express Pay checkout, social shopping integration and countless other features, the company has become the ultimate online shopping destination.

For more information about Market America Worldwide: MarketAmerica.com

For more information on SHOP.COM, please visit: SHOP.COM