Marketing and Communications Specialist - Email Campaigns and CRM Marketing

Because Communities Deserve Better!

At Community Association Management , we believe communities thrive when communication is clear, consistent, and meaningful. Our mission is simple:

To creatively find solutions and overcome challenges so we can work together to advance the common cause.

The Marketing & Communications Specialist plays an important role in helping us communicate that mission — supporting sales growth, strengthening relationships with our clients, and ensuring our brand message is delivered clearly and consistently across every channel.

If you enjoy writing, organizing campaigns, coordinating marketing initiatives, and helping a growing company tell its story effectively, this role offers the opportunity to make a meaningful impact.

About the Role

The Marketing & Communications Specialist supports the VP of Sales by developing and executing marketing and communication initiatives that promote the company’s services, strengthen brand awareness, and support business growth.

This role focuses heavily on client and prospect communication , including newsletters, drip campaigns, and targeted email marketing designed to educate boards, inform homeowners, and nurture prospective client relationships.

The Marketing & Communications Specialist also helps coordinate marketing campaigns, maintain marketing calendars, support sales presentations and materials, and ensure all communications reflect the company’s brand voice and standards.

What You’ll Do

Client Communications & Email Campaigns

A core responsibility of this role is ensuring our clients, prospects, and referral partners receive clear, valuable, and consistent communication .

Responsibilities include:

• Creating and managing client newsletters and regular communication updates .

• Developing email drip campaigns for prospective clients and referral partners.

• Managing marketing email campaigns through Zoho Campaigns and Zoho CRM .

• Scheduling and distributing communication to boards, clients, and prospective communities.

• Ensuring communications reflect the company’s brand voice and messaging standards.

• Monitoring engagement and optimizing campaigns for effectiveness.

These communications help strengthen relationships with our clients while supporting business development efforts.

Marketing Campaigns & Lead Generation

The Marketing & Communications Specialist supports the VP of Sales in executing marketing campaigns designed to generate leads and increase brand visibility.

Responsibilities include:

• Coordinating marketing campaigns promoting the company’s services and solutions.

• Supporting targeted campaigns for prospective HOA clients and referral partners.

• Maintaining marketing calendars and campaign schedules.

• Tracking campaign performance and reporting results to the VP of Sales.

• Assisting with marketing initiatives designed to support company growth.

Sales Support & Marketing Materials

The Marketing & Communications Specialist helps ensure the sales team has the materials needed to present the company clearly and professionally.

Responsibilities include:

• Creating and maintaining sales collateral such as brochures, presentations, flyers, and digital materials.

• Supporting proposal and presentation development for prospective clients.

• Ensuring all materials maintain consistent messaging and brand standards.

• Coordinating updates to marketing materials as services evolve.

Brand Management & Content Coordination

Maintaining a consistent and professional brand presence is essential.

Responsibilities include:

• Ensuring all communications reflect Community Association Management’s brand voice and visual standards.

• Coordinating with the company’s marketing vendor for design, creative development, and production of marketing materials.

• Supporting website updates, landing pages, and digital marketing initiatives when needed.

• Gathering testimonials, service highlights, and success stories that strengthen market credibility.

Events & Market Visibility

The Marketing & Communications Specialist helps coordinate events that strengthen relationships and support business development.

Responsibilities include:

• Supporting marketing and promotion for sales events and networking opportunities .

• Assisting with planning and promotion of board education seminars or community events when applicable.

• Coordinating marketing materials and communications for company events.

Requirements

What You’ll Bring

We’re looking for someone who is organized, creative, and comfortable managing multiple communication initiatives at once.

Ideal candidates will have:

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred.

• Two or more years of experience in marketing, communications, or a similar role.

• Strong writing, editing, and proofreading skills.

• Experience managing email campaigns and marketing automation tools.

• Ability to organize multiple campaigns, deadlines, and priorities simultaneously.

• Strong collaboration skills and ability to work closely with sales leadership.

Experience working with Zoho CRM or Zoho Campaigns is a plus.

Technology Used

This role will work regularly with:

• Zoho CRM

• Zoho Campaigns

• Marketing automation and email campaign tools

• Microsoft Office applications

• Company marketing and collaboration platforms

Work Environment & Schedule

Full-time position

Monday – Friday

8:00 AM – 5:00 PM

This role primarily supports sales, marketing initiatives, and internal communication coordination .

Why Join Community Association Management?

We’re not just another management company.

We are a growing organization focused on improving the way communities are served , investing in better systems, better communication, and better solutions for the associations we manage.

In this role, you’ll help shape how our message reaches the communities and boards we serve.

Join Our Mission

If you enjoy creating meaningful communication, organizing marketing campaigns, and supporting business growth, we’d love to talk with you.

Because at Community Association Management:

Communities Deserve Better.