Specialist, Talent Marketing
- Partner with Talent Acquisition to understand hiring needs and develop targeted campaigns that showcase our careers and culture across paid and owned efforts, including socials, job boards, events, blogs, digital, and more.
- Capture meaningful stories across multiple channels that bring our culture, mission, and values to life through real people and real work.
- Manage campaign setup, optimization, and reporting.
- Build and execute targeted strategies for high-priority and hard-to-fill roles.
- Develop and manage social content that highlights Scout Motors as a desirable employer by showcasing our people, culture, and career opportunities.
- Collaborate with the Talent team to monitor campaign and pipeline performance, measure effectiveness, and use data to continuously improve talent marketing strategy.
- Develop and deliver post-campaign recaps and insights to TA and leadership.
- Create repeatable talent marketing playbooks.
- Maintain employee advocacy program through Sprout Social to help build brand awareness and drive applications.
- Create and post executive social content to strengthen thought leadership, increase brand awareness and promote Scout Motors as an employer of choice.
- This role will be based out of the Scout Motors corporate headquarters in Charlotte, NC. This role may be remote to start but will transition to an in-office setting at the headquarters within 3-6 months of start date. This role is not eligible for remote work in New York City.
- This role requires 4-5 days per week in the office, with regular in-person meetings and events.
- Applicants should expect that the role will require the ability to convene with Scout colleagues in person and travel to participate in events on behalf of the company from time to time.
- Bachelor's degree in communications, marketing, human resources, or a related field. Advanced degree is a plus.
- 3-5 years in marketing, recruiting marketing, employer branding, corporate communications, recruiting, people operations, or a related field.
- Excellent writing and editing skills, with the ability to create compelling and clear content.
- Experience working with socials and paid media platforms, including LinkedIn Campaign Manager, Meta, Google, etc.
- Experience working with talent relationship management and applicant tracking software is a plus, including Indeed, Glassdoor, ADP, etc.
- Experience leading analytics, dashboards, and performance reporting.
- Knowledge of current communication trends and best practices.
- Strong organizational skills with the ability to manage multiple tasks simultaneously.
- Exceptional interpersonal and communication skills.
- Minimum of High School Diploma, GED or equivalent required for all roles at Scout Motors, Inc.
- Competitive insurance including:
- Medical, dental, vision and income protection plans
- 401(k) program with:
- An employer match and immediate vesting
- Generous Paid Time Off including:
- 20 days planned PTO, as accrued
- 40 hours of unplanned PTO and 14 company or floating holidays, annually
- Up to 16 weeks of paid parental leave for biological and adoptive parents of all genders
- Paid leave for circumstances related to bereavement, jury duty, voting time, or military leave
- Residing in San Francisco: Pursuant to the San Francisco Fair Chance Ordinance, Scout Motors will consider for employment qualified applicants with arrest and conviction records.
- Residing in Los Angeles: Scout Motors will consider for employment qualified applicants with criminal histories in a manner consistent with the Los Angeles Fair Chance Initiative for Hiring Ordinance.
- Residing in New York City: This role is not eligible for remote work in New York City.
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