Lifecycle Marketing Manager
Nest Health
Raleigh, NC
Who is Nest Health? As the first value-based care provider built for families, Nest is on a mission to make comprehensive medical, behavioral, and social care radically accessible to America’s highest risk families. Nest’s first-of-its-kind family-based, in-home, and virtual care model includes primary adult and pediatric care, mental health and nutrition support, vaccinations and labs, same-and-next-day acute visits, chronic condition and transitions of care management, social services and navigation, and more. Nest’s innovative model has resulted in partnerships, unlocking care for thousands of families across our markets. Nest’s early success has led to national traction across states and payers, laying the groundwork for future expansion to families across the United States. What does it mean to be a part of a startup? Working at a healthcare startup can be a unique experience with a fast-paced, ever-changing environment that can involve varied workloads, quick changes, and high expectations. Taking a position at a Healthcare startup allows for the opportunity to be high impact in disrupting the US healthcare system. You will have the chance to be creative, solution oriented, and have your voice heard! You will need to be flexible, accountable, and self-sufficient, and you might take on multiple roles. Here are some things you can expect:
- Role Breadth- Your role may be less defined than in other settings, with the need to wear multiple hats & juggle various responsibilities
- Learning opportunities- you will have the opportunity, at times, to function outside of your standard position and learn about new roles & areas
- Fast Paced- Startups often must move faster than traditional large companies. This means you may be asked to cope with or advise on quick changes regarding systems or processes
- Autonomy- You will need to be highly autonomous, as there is less structure and learning and development than at large orgs. This requires you to be able to learn asynchronously, as well as raise your hand when help is needed, or gaps are identified
- Collaboration- With so many opportunities to build processes and improve how we deliver care to our patients, we rely heavily on one-another to communicate changes effectively to ensure seamless support across functions. This often requires this individual to give and receive feedback frequently and communicate challenges or opportunities effectively.
- Campaign Operations & Execution
- Own end-to-end campaign development across mail, SMS, landing pages, door hangers, and co-branded assets
- Drive and partner to develop associated operations and product workflows
- Coordinate campaign launch timelines and asset approvals with health plans and state partners
- Customize and scale launch campaigns to newly eligible populations in active markets
- Design new seasonal, plan-specific, and lifecycle campaigns (e.g. back-to-school, flu season, summer travel, redetermination)
- Manage vendor relationships for mail house, SMS automation, and campaign fulfillment, in partnership with IT & Product teams
- Collaborate with Product and Tech to implement automation triggers and patient journey logic
- Lifecycle & Retention Marketing
- Develop communications that span pre-engagement to post-care retention
- Design engagement flows for patients at risk of termination, cancellation, or Medicaid coverage loss
- Create targeted re-engagement and loyalty campaigns to drive follow-up care and long-term value
- Partner with Clinical Ops to align messaging with care goals and patient experience milestones
- Cross-Functional Implementation
- Work closely with Outreach Managers and GMs to localize campaigns and support field execution
- Coordinate with the VP of Marketing & Communications to align messaging across brand, product, and enrollment
- Ensure all campaigns are accompanied by outreach scripts, training guides, and internal FAQs
- Monitor campaign feedback from market teams and iterate accordingly
- Performance & Optimization
- Define and track campaign KPIs in partnership with Data & Analytics
- Build dashboards or reporting mechanisms to monitor engagement, visit scheduling, re-enrollment, cancellation rates, and more
- A/B test creative, timing, and messaging to drive higher impact
- Document learnings and help build an internal campaign playbook for scale
- 5+ years of experience in campaign marketing, lifecycle marketing, engagement, or growth operations
- Background in healthcare, public health, Medicaid, or a mission-aligned startup preferred
- Experience managing multi-channel campaigns (mail, SMS, email, digital) from concept to execution
- Strong project management skills with a track record of shipping on time
- Familiarity with tools like Salesforce Marketing Cloud, Twilio, Iterable, or other marketing automation platforms
- Excellent written communication and creative brief development skills
- Comfort working cross-functionally with operations, product, and clinical teams
- Deep empathy for underserved communities and a passion for building radically accessible care
Posted 2025-10-08
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