President of Sales and Marketing

Job Summary:

A newly created President of Sales and Marketing is a strategic leadership role responsible for overseeing all aspects of the sales and marketing functions for this established and growing retail home construction company based in central SC. They are privately held and have been recognized as an exceptional place to work. This position is charged with developing and executing sales strategies, policies, and procedures to drive revenue growth, ensure customer satisfaction, and support business objectives. The President of Sales and Marketing also directly supervises the Marketing Manager and Online Sales Consultant (OSC) and collaborates with cross-functional leadership. The person in this role will report to the CEO and be on the executive team of the company. Base salary in the $200,000 - $225,000 range and performance pay of 50% of base. There is an electronics allowance of $1200 and an attractive auto allowance. In addition, there is an attractive benefit package. Relocation assistance is available as well. Role can be hybrid the first year, but will need then person full time to be based in the Midlands of SC around Columbia. They invest in the community and have a required quarterly service day for all employees. There is also a quarterly breakfast for all employees.

Most important part is the focus on maximizing return on investment of lots. That means dynamic pricing strategies to combat margin erosion and optimal sales velocity.

Essential Job Functions:

Sales Leadership & Strategy

• Collaborate with Land, Finance, and Operations to maximize return on investment (ROI) for lot inventory — the company’s most valuable asset — ensuring each community yields optimal revenue, pace, and lifecycle efficiency.
• Oversee the balance of price vs. pace, continuously analyzing market conditions to determine the optimal mix for maximizing long-term profitability.
• Evaluate and adjust sales release strategies, spec inventory planning, and lot takedown cadence to support margin stability and revenue predictability.
• Align marketing spend, sales strategies, and community rollout plans to ensure every dollar invested contributes to faster absorption, stronger margins, or increased brand position.
• Establish forecasting models that integrate pricing, incentives, traffic trends, and market data to support data-driven decisions that enhance ROI and protect margins.

Marketing Oversight

• Directly supervise the Marketing Manager and provide strategic direction for branding, advertising, digital marketing, and promotional initiatives.
• Ensure alignment between sales and marketing initiatives to support lead generation, community awareness, and product positioning.
• Approve and oversee execution of community launch campaigns and marketing materials.

Policies, Procedures, and Compliance

• Create, implement, and maintain standard operating procedures (SOPs) for the sales department.
• Ensure compliance with company policies, state real estate laws, and contractual requirements.

Contract Management

• Oversee preparation, negotiation, and finalization of sales contracts, addendums, and change orders.
• Review and approve all buyer contracts and ensure accurate and timely processing.
• Serve as the escalation point for complex customer negotiations or contract-related issues.

Cross-Functional Collaboration

• Work closely with the executive leadership team to align sales performance with company goals.
• Collaborate with other departments to establish policies as needed.

Competencies/Skills:

• Strong understanding of real estate contracts, state disclosure requirements, and homebuyer financing.
• Excellent interpersonal, communication, and negotiation skills.
• Strategic Thinking and Problem-Solving skills.
• Leadership & Team Development.
• Results Orientation.
• Contract & Negotiation Expertise.
• Collaboration & Communication.
• Proficient in CRM systems, Microsoft Office Suite, and sales analytics tools.
• Ability to embody company core values.

Education/Experience:

• Bachelor’s degree in Business, Marketing, or related field (MBA preferred).
• 5+ years of progressive sales leadership experience, preferably in residential home building or real estate to include VP level sales experience.
• Experience having closed at least 500 homes in a year.
• Proven success in managing and motivating sales teams, driving revenue growth, and creating scalable processes.

Physical Requirements:

Prolonged periods of sitting and standing

Must be able to lift up to 15 pounds

Be able to sit, stand, stoop, kneel for extended periods of time throughout the day

Supervisory Requirements:

Yes:

• Marketing Manager
• Online Sales Consultant

Travel

As needed which is by vehicle within mostly the state of SC. Could be 1 or 2 meetings a year out the state which may involve air travel.

Disclaimer:

The job description provided above is designed to provide a scope of information that is essential to understanding the position. It is not intended to provide a comprehensive list of skills, abilities, and duties that may be assigned to the position.