Regional Director of Business Development

Regional Director of Business Development

Reports to: Vice President of Business Development

Department: Business Development / Admissions

Location: Regional (Multi-Facility Oversight)

Company: August Healthcare

Position Summary

The Regional Director of Business Development is responsible for leading, developing, and supporting admissions and marketing operations across multiple August Healthcare centers. This role drives census growth, payer mix optimization, and strategic community outreach initiatives that align with August Healthcare’s mission of Distinguished Care. The Regional Director partners closely with facility Administrators, Admissions Directors, and the Vice President of Business Development to ensure consistent admissions practices, effective referral management, and exceptional customer service experiences throughout the continuum of care.

Key Responsibilities

· Strategic Leadership & Census Development

· Oversee and support the admissions and marketing operations for assigned facilities, ensuring goals for admissions, census, and payer mix are consistently achieved or exceeded.

· Collaborate with the Vice President of Business Development to implement regional growth strategies and targeted action plans for census recovery or expansion.

· Analyze referral trends, admission conversions, and market data to identify new business opportunities and strengthen relationships with hospitals, case managers, and managed care organizations.

· Conduct regular market assessments to stay informed of competitors, healthcare trends, and referral source dynamics within each service area.

· Operational Excellence

· Provide leadership and guidance to facility-level Admissions and Marketing teams to ensure timely follow-up on referrals, accurate documentation, and smooth admission processes.

· Monitor center admission pipelines daily to ensure responsiveness, accuracy, and exceptional communication with families and referral partners.

· Partner with Administrators and clinical teams to ensure the admission process reflects compliance, compassion, and operational readiness.

· Support the rollout of new tools, systems, or processes related to census tracking, CRM systems, and managed care contracting as directed by the Vice President of Business Development.

· Coaching & Development

· Conduct routine site visits and provide ongoing coaching, mentorship, and training to Admissions and Marketing Directors.

· Establish clear expectations and performance metrics; monitor and evaluate results through dashboards and data-driven reviews.

· Partner with HR and facility leadership on performance management, recognition, and recruitment for business development and admissions personnel.

· Collaboration & Communication

· Serve as a liaison between facility teams and the corporate business development department to ensure consistent messaging, brand alignment, and communication.

· Collaborate with the regional clinical, financial, and operational teams to align marketing initiatives with overall business objectives.

· Represent August Healthcare professionally within the community and at networking, hospital liaison, and industry events.

Qualifications

· Education: Bachelor’s degree in Marketing, Healthcare Administration, Business, or related field (preferred).

· Experience: Minimum 3–5 years of healthcare admissions or marketing leadership experience, preferably within skilled nursing, long-term care, or post-acute settings.

· Skills:

· Strong knowledge of referral development, managed care, and healthcare marketing strategies.

· Demonstrated success in achieving census and payer mix goals.

· Excellent leadership, coaching, and interpersonal communication skills.

· Analytical mindset with proficiency in reporting, tracking metrics, and CRM or admissions management systems.

· Ability to travel regionally to support multiple facilities as needed.

Core Competencies

· Results-driven with a proactive, solution-oriented mindset.

· Strong relationship builder with a collaborative leadership approach.

· Skilled at motivating diverse teams and fostering accountability.

· Adaptable to changing market and organizational priorities.

· Professional, polished, and aligned with August Healthcare’s values of compassion, integrity, and excellence.