FIELD MARKETING SPECIALIST
Job Summary We are seeking a hospitality centric Field Marketing Specialist to support a multi-site, dynamic portfolio (NC, VA, KY, and SC). Pleaase note - this person should be based near the High Point, NC area. Open to Charlotte based candidates as well. This is an on site role; must be open to regular travel to site operations (40% travel / company car provided). Our Field Marketing Specialist will demonstrate an in depth understanding of our food & beverage operations and will serve as an essential partner in driving excitement for and engagement with our Canteen dining programs. Key Responsibilities Include: Support on-site dining operations by planning and executing localized marketing initiatives that drive traffic, engagement, and revenue Collaborate closely with culinary teams, operations managers, and unit leaders to promote menus, seasonal offerings, and special events Develop and deploy marketing materials including signage, digital displays, promotions, and point-of-sale collateral aligned with brand standards Coordinate and support promotional events such as tastings, grand openings, themed meals, and wellness or sustainability campaigns Gather insights from the field to inform marketing strategies, including guest feedback, sales trends, and competitive observations Ensure brand consistency and messaging accuracy across all dining locations within the assigned territory Partner with corporate marketing and operations teams to execute national or regional campaigns at the unit level Track campaign performance and provide post-event recaps, including recommendations for improvement Manage timelines, logistics, and vendor coordination to ensure smooth execution of marketing initiatives Serve as a marketing liaison for dining operations, ensuring alignment between operational goals and marketing efforts Preferred Qualifications:
- Education: Minimum BA or BS degree in relevant field (Marketing / Communications preferred)
- Experience: 3+ years experience working with a marketing firm or in a marketing capacity within the retail industry or food & beverage / restaurant environment
- A demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically.
- Proficient with Microsoft Office Applications, Photoshop, Adobe Acrobat, and WordPress.
- Organized, detail-oriented and process-oriented. Your attuned to details and to the guest / client experience, via your marketing lens
- Must have excellent interpersonal skills including public speaking and interacting with clients.
- Strong writing skills, including proper grammar and spelling.
- Medical
- Dental
- Vision
- Life Insurance/ AD
- Disability Insurance
- Retirement Plan
- Paid Time Off
- Holiday Time Off (varies by site/state)
- Associate Shopping Program
- Health and Wellness Programs
- Discount Marketplace
- Identity Theft Protection
- Pet Insurance
- Commuter Benefits
- Employee Assistance Program
- Flexible Spending Accounts (FSAs)
- Paid Parental Leave
- Personal Leave
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