Leasing and Marketing Director - The Highland
Job Title: Leasing and Marketing Director
We are seeking an experienced and results-driven Leasing and Marketing Director to join our team. In this role, you will be responsible for overseeing all leasing activities of our property, marketing for the property, social media postings, planning and hosting resident events for the community and maintaining positive resident relations. You will work closely with the property management team to develop and implement effective leasing strategies and drive the success of our community. ESSENTIAL DUTIES AND RESPONSIBILITIES • Interviews prospective residents and records information to ascertain needs and qualifications.• Accompanies prospects to model/vacant apartments and discusses size and layout of rooms, available amenities, and terms of lease.
• Ensures consistent follow-up with prospects.
• Processes application for approval in compliance with policies and procedures.
• Responsible for creating marketing materials, presenting to clients, and communicating with internal teams.
• Mentors Leasing Consultant
• Schedules move ins and completes all lease paperwork with prospect.
• Walks all move-in's prior to the move in date to ensure readiness.
• Follow up with new residents after move in.
• Inspects condition of premises periodically and arranges for necessary maintenance.
• Plans and coordinates resident events.
• Courteous, efficient handling of resident requests and complaints.
• Manage all marketing duties including preparation of market surveys, outreach marketing, and social media postings.
• Creative mindset and the ability to think outside the box.
• Developing innovative marketing strategies and campaigns to promote products or services.
• Effective time management skills.
• Assists with sending out all resident notices.
• Weekend work will be required.
• Adhere to all company policies including but not limited to safety and Fair Housing.
• Other job duties as assigned.
Work Hours:
This position is scheduled for 40 hours in a regular work week. Hours of operation vary by site, but typical sites are open from 9:00am to 6:00pm Monday through Friday, Saturday 10:00am to 5:00pm, and on Sunday 1:00pm to 5:00pm. Leasing Marketing Directors must be available to work on weekends when scheduled and must be able to perform the essential job functions unaccompanied.
Qualifications:
To perform this job successfully, an individual must be able to perform each duty satisfactorily. The requirements are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
Employment history that demonstrates the application and usage of a sales, marketing, internet and customer service background sufficient to resolve customer complaints and issues and complete financial records, documents, and reports. High school diploma or GED equivalent is required.
Language Ability:
Ability to read, write, and communicate effectively to comprehend and complete legal documents, sell and explain apartment features, and answer questions. Ability to write routine reports and correspondence.
Math Ability:
Mathematical skills necessary to add, subtract, multiply, and divide numbers, decimals, and fractions, and calculate percentages in order to complete financial records, budgets, and other fiscal reporting information.
Reasoning Ability:
Ability to apply sales skills, such as generating sales leads, conducting sales presentations, qualifying prospects, and closing sales. Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
Computer Skills:
Proficiency in word processing, property management applications (preferably Yardi), and spreadsheet management programs in order to complete required reports and employment documents. Proficiency and fluency in using the internet for marketing, advertising, and sales-related circumstances, including using Google and other search engines, and navigating the internet and websites.
Certificates and Licenses:
Industry certifications are appreciated. Current valid drivers license is required.
Supervisory Responsibilities:
This job has no supervisory responsibilities.
Work Environment:
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Physical Demands:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to use hands to finger, type, handle or feel objects, talk, and hear. The employee is frequently required to stand; walk; reach with hands and arms, climb, stoop, and squat. The employee is intermittently required to sit. Incumbents must be able to physically access all exterior and interior parts of the property and amenities. Must be able to operate golf carts at properties with golf carts, walk extended distances and navigate stairs to multiple levels daily.
Leasing Marketing Directors must be able to push, pull, lift, carry, or maneuver weights of up to twenty (20) pounds independently and fifty (50) pounds with assistance. Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
Routine, local travel may be required to attend training classes, conduct market research, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.
Routine, local travel may be required to attend training classes or other situations necessary for the accomplishment of some or all the daily responsibilities of this position.
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