Senior Manager, Customer Marketing Programs

Who we are

Build a brighter future while learning and growing with a Siemens company at the intersection of technology, community and sustainability. Our global team of innovators is always looking to create meaningful solutions to some of the toughest challenges facing our world. Find out how far your passion can take you.

About the Job

Brightly Software is seeking a highly motivated and experienced Senior Manager, Customer Marketing Programs to join our dynamic and growing team. This position is ideal for a strategic, customer-centric and results-oriented individual with a proven track record in developing, executing, and optimizing integrated customer marketing engagement programs. This role is focused primarily on comprehensive programs to develop and implement customer marketing channel strategies, providing value along the entire lifecycle, and will be instrumental in driving excellence via cohesive customer experience and brand presence.

What you will do

Building and optimizing programs

Managing programs: Refine, structure and continuously improve customer marketing engagement programs designed for sustained awareness, engagement and enhanced audience experience.

• Reimagines customer and user experience to include in-person and virtual high value connectivity, product education, feedback and insights collection.
• Develops customer marketing function and help streamline and grow advocacy program.

Lifecycle messaging and content development: Collaborate with content and creative, product marketing, customer success and technical experts to develop compelling messaging, value propositions, and resources that resonate with across the customer lifecycle to highlight benefits, features and solutions to improve their operations.

· Collaboration and alignment: Work closely with teams across the organization to ensure cohesive branding and communications across the customer experience lifecycle and align on retention and expansion goals.

Driving planning, execution and measurement

Leading and implementing successful documented and repeatable programs: Drive customer marketing, advocacy and/or community support with ongoing improvement.

• Builds and supports data-led selection, execution, and evaluation of customer experience and lifecycle journey programs.
• ·Manages program budget with diligence and efficiency, forecasting and reconciling costs associated with customer engagement.
• ·Maintains visible overarching program: Proactively build and maintain a comprehensive living calendar of all customer experiential touchpoints, indexed by purpose and audience.
• ·Drives programs with a sense of ownership, responsiveness and impact: Ensure customer marketing programs, especially product or service issue communications, are timely and relevant.
• ·Performance reporting with continuous improvement: Establish and/or validate baselines for critical metrics.
• ·Tracks, analyzes, and reports on the effectiveness of all program initiatives with partnership across the organization to provide meaningful input in marketing operations planning and reporting (monthly, quarterly and annual).
• ·Applies data-driven insights to proactively identify areas for improvement and implement optimization strategies to improve return on investment.

Collaborative player coaching

Leading customer marketing function: Guide and support customer communications and advocacy marketing with management of a seasoned professional and cross-departmental project contributors.

• Collaborates and solves challenges: Collaborate closely with leaders from content, creative and brand strategy and communications for approach and messaging alignment.
• Integrates with marketing: Coordinate across all marketing functions to provide integrated results-oriented and customer experience-first guidance and contributions to awareness, education, demand, retention, expansion and referral plans and measures.

What you need

• 7+ years of progressive experience in marketing and/or communications, with an emphasis on customer marketing and user engagement.
• 2+ years of leadership of a team/project team capacity that includes support for professional growth and development of others.
• Proven experience in developing, executing, and optimizing audience engagement programs .

Familiarity with:

• Building and growing customer marketing functions and creating always on engagement, referral, retention and expansion.
• Corporate customer groups and user communities including advocacy and loyalty efforts.
• Exceptional written communication skills , with a keen eye for detail, grammar and style.
• Proven ability to create and edit content to ensure a conveying a compelling customer-first value proposition with clarity and adherence to brand/messaging/tone and style guidelines.
• Excellent analytical skills with the ability to interpret complex data, derive actionable insights, and drive continuous improvement.
• Exceptional communication and presentation skills , with the ability to articulate complex marketing strategies and performance results clearly and concisely to diverse audiences, including senior executives.
• Bias toward informed action and strong initiative to own the identification and implementation of channel improvement strategies.
• Innate organization strength with an ability to prioritize efforts based on relevance and impact.
• Ability to work independently and collaboratively in a remote team environment.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience.

What makes you a Standout

• Demonstrated experience building or maturing a customer marketing or advocacy function , creating scalable, always‑on engagement programs.
• Proven ability to collaborate and influence across a matrixed organization , driving alignment with content, creative, product marketing,

Qualified Applicants must be legally authorized for employment in the United States. Qualified Applicants will not require employer sponsored work authorization now or in the future for employment in the United States.   

The Brightly culture

We’re guided by a vision of community that serves the ambitions and wellbeing of all people, and our professional communities are no exception. We model that ideal every day by being supportive, collaborative partners to one another, conscientiously making space for our colleagues to grow and thrive. Our passionate team is driven to create a future where smarter infrastructure protects the environments that shape and connect us all. That brighter future starts with us.

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the every day with us.

Brightly maintains a Drug Free workplace in accordance with applicable law.