Senior Lead Marketing Consultant - Digital Execution - Adobe Target

About this role:

Wells Fargo is seeking a Senior Lead Marketing Consultant on the Channel Operations – Digital Execution Team as part of Enterprise Marketing Services. Learn more about the career areas and lines of business at wellsfargojobs.com.

In this role you will focus on supporting the execution/build needs to support Adobe Target activities. You will be responsible for leveraging the Adobe Target platform to build multi-variant tests and targeted content. This will also provide an opportunity to support content execution/build of offers through, Adobe Experience Manager, Wordpress, or SDL Tridion. Hands on execution/build experience with Adobe Target balanced with strategy, implementation consulting, and leading junior team will be necessary for success.

In this role, you will:

Execution: Oversee and lead the day-to-day execution of digital content deployment across multiple platforms including SDL Tridion, WordPress, AEM, and Adobe Target.

Mentorship & Team Development: Provide hands-on mentorship to junior team members in Adobe Target, guiding them through the creation and validation of multi-variant tests and targeted offer builds.

Strategic Process Development: Design and implement scalable processes for digital content execution. Collaborate to define and drive large-scale, cross-functional initiatives that enhance operational efficiency and campaign effectiveness.

Cross-Functional Collaboration: Partner with design and UX teams to assess feasibility and optimize execution of Adobe Target activities using the visual content editor and ensure alignment between creative concepts and technical capabilities.

Expert Advisory & Stakeholder Engagement: Act as a subject matter expert in Adobe Target, providing strategic guidance to leadership, cross-functional teams, and external vendors. Influence campaign success through proactive engagement and thought leadership across the enterprise.

Training & Enablement: Develop and maintain comprehensive training materials and documentation to support onboarding and ongoing team development.

Required Qualifications:

• 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education

Desired Qualifications:

• 5+ years Adobe Target : Deep proficiency in Adobe Target or similar testing/personalization platforms, including multi-variant testing and targeted offer builds.

• 3+ years Digital Content Expertise : Advanced experience executing digital content across content management platforms such as SDL Tridion, WordPress, and Adobe Experience Manager (AEM).
• Technical Proficiency : Ability to read and interpret HTML and CSS to support content customization and troubleshooting.
• Accessibility Knowledge : Strong understanding of web accessibility standards (e.g., WCAG) and experience conducting accessibility testing.
• Adobe Suite Experience : Familiarity with Adobe tools including Real-Time CDP (RTCDP), AEM, Target, and Customer Journey Analytics (CJA).
• Project Leadership : Proven ability to lead multiple concurrent execution projects from planning through deployment.
• Industry Experience : Experience in financial services or banking is preferred but not required.
• Collaboration Skills : Strong ability to partner across teams and levels of the organization, fostering alignment and shared success.
• Relationship Management : Skilled in building and maintaining trusted relationships with internal and external stakeholders.

Job expectations:

• Must be able to work on-site at the location specified in the job posting.

• Must be able to work a Hybrid work schedule.

• Visa sponsorship is not available for this position.

• Relocation assistance is not provided.

Posting End Date:

*Job posting may come down early due to volume of applicants.

We Value Equal Opportunity

Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic.

Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements.

Candidates applying to job openings posted in Canada: Applications for employment are encouraged from all qualified candidates, including women, persons with disabilities, aboriginal peoples and visible minorities. Accommodation for applicants with disabilities is available upon request in connection with the recruitment process.

Applicants with Disabilities

To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo .

Drug and Alcohol Policy

Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more.

Wells Fargo Recruitment and Hiring Requirements:

a. Third-Party recordings are prohibited unless authorized by Wells Fargo.

b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process.