Communications Strategist

Principal Financial Group
Charlotte, NC
What You'll Do:

We're looking for a Communications Strategist to join the Customer Care Communications team. This role will be responsible for developing innovative strategic recommendations that effectively engage and activate target customer markets on operational communications.

Here are some examples of what you'll be doing:

  • Develop internal and external communication strategies for complex operational initiatives
  • Collaborate with business partners to develop strategic communication plans that include, timing, tactics and key messages for multiple audiences (internal, advisor, TPA, plans sponsor, participant)
  • Influence leaders and decision makers to gain strategic commitment
  • Cultivate a deep understanding and application of market research, competitive trends, dynamics and regulations
  • Track, analyze and communicate results

Operating at the intersection of financial services and technology, Principal builds financial tools that help our customers live better lives. We take pride in being a purpose-led firm, motivated by our mission to make financial security accessible to all. Our mission, integrity, and customer focus have made us a trusted leader for more than 140 years!

Who You Are:
  • A bachelor’s degree or equivalent experience
  • 4+ years of communications strategy experience preferably with financial services / retirement industry internal audiences
  • A solid understanding of communication or marketing strategy.
  • Experience developing strategic programs that deliver measurable results.
  • The ability to turn data and insights into clear recommendations.
  • Strong critical thinking and the ability to align stakeholders around a unified message.
  • A general understanding of customer journeys, competitive trends, and customer experience.

Skills that will help you stand out:

  • Project management experience.
  • Experience with Wrike and Salesforce Marketing Cloud
  • Strong analytical, leadership, problem-solving, decision-making, negotiation, planning, facilitation, and presentation skills.
  • Demonstrate excellent organizational, interpersonal, and communication skills (verbal and written).
  • Be results driven and detail oriented with the ability to manage change in a dynamic environment.

Job Level

We’re open to considering talent at the Sr Strategist level based on experience and skills.

Salary Range Information: Salary ranges below reflect targeted base salaries. Non-sales positions have the opportunity to participate in a bonus program. Sales positions are eligible for sales incentives, and in some instances a bonus plan, whereby total compensation may far exceed base salary depending on individual performance. Actual compensation for all roles will be based upon geographic location, work experience, education, licensure requirements and/or skill level and will be finalized at the time of offer. Salary Range: $84600 - $140000 / year Salary Details:

The following levels and locations are examples of market-specific salary ranges across different job levels and geographies. Candidates will be evaluated to determine the appropriate job level based on their skills and experience.

  • Grand Island, NE / Wichita, KS:
    • Strategist: $84,600 - $114,300 / year
    • Sr Strategist: $104,400 - $140,000 / year
  • Des Moines, IA / Tampa, FL:
    • Strategist: $89,300 - $120,650 / year
    • Sr. Strategist: $110,200 - $140,000 / year
  • Charlotte, NC / Dallas, TX:
    • Strategist: $94,000 - $127,000 / year
    • Sr. Strategist: $116,000 - $140,000/ year
  • Chicago, IL /Denver, CO / Minneapolis, MN:
    • Strategist: $103,400 - $139,700/ year
    • Sr. Strategist: $127,600 - $140,000 / year
  • Los Angeles, CA / New York City, NY:
    • Strategist: $112,800 - $140,00/ year
    • Sr. Strategist: $139,700 - $140,00/ year
Time Off Program: Flexible Time Off (FTO) is provided to salaried (exempt) employees and provides the opportunity to take time away from the office with pay for vacation, personal or short-term illness. Employees don’t accrue a bank of time off under FTO and there is no set number of days provided. Pension Eligible: Yes Additional Information:

Work Authorization/Sponsorship

At this time, we're not considering applicants that need any type of immigration sponsorship (additional work authorization or permanent work authorization) now or in the future to work in the United States. This includes, but IS NOT LIMITED TO: F1-OPT, F1-CPT, H-1B, TN, L-1, J-1, etc. For additional information around work authorization needs please use the following links.

Nonimmigrant Workers and Green Card for Employment-Based Immigrants

Investment Code of Ethics

For Principal Asset Management positions, you’ll need to follow an Investment Code of Ethics related to personal and business conduct as well as personal trading activities for you and members of your household. These same requirements may also apply to other positions across the organization.

Experience Principal

At Principal, we value connecting on both a personal and professional level. Together, we’re imagining a more purpose-led future for financial services – and that starts with you. Our success depends on the unique experiences, backgrounds, and talents of our employees. And we support our employees the same way we support our customers: with comprehensive, competitive benefit offerings crafted to protect their physical, financial, and social well-being. Check out our careers site to learn more about our purpose, values and benefits.

Principal is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Posting Window: We will accept applications for 3 full days following the Original Posting Date, after which the posting may remain open or be removed based upon applications received. If we choose to post the job again, we will accept additional applications for at least 1 full day following the Most Recently Posted Date. Please submit applications in a timely manner as there is no guarantee the posting will be available beyond the applicable deadline. Date First Posted (TTF): 2/17/2026 Latest Post Date: Careers - US: 2/17/2026

LinkedIn Remote Hashtag

: #LI-Remote
Posted 2026-02-17

Recommended Jobs

Business Relationship Manager (IT) (Industrial Solutions)

BorgWarner Inc.
Arden, NC

Position Business Relationship Manager (IT) (Industrial Soultions) Location Arden, NC      About us BorgWarner is a global leader in delivering innovative and sustainable mobilit…

View Details
Posted 2025-12-18

Traveling Concrete Paving Superintendent (Independence Excavating)

DiGeronimo Companies
Raleigh, NC

Traveling Concrete Paving Superintendent Independence Excavating is looking for a skilled and experienced Traveling Concrete Paving Superintendent to join our growing team. As the Superintendent …

View Details
Posted 2026-01-01

Key Account Specialist (Food Broker)

Affinity Group
Charlotte, NC

Key Account Specialist (Food Broker) Affinity Group is seeking a sales-driven, business development influencer to be our next Key Account Specialist to spearhead growth in our Charlotte, NC   m…

View Details
Posted 2026-01-21

Hospitalist - North Carolina

National Health Partners
Blowing Rock, NC

Western North Carolina seeking Hospitalist in a highly requested area ! College Town  Located in the beautiful Blue Ridge Mountains Days Only Hospital Employed On beautiful summer days, th…

View Details
Posted 2025-12-12

Remote Reservation Services Specialist

Hopesglobalgetaways
Charlotte, NC

About the Company Hope's Global Getaways Travel Agency is a professional travel services company providing trip planning and booking support for leisure travel, including cruises, resort stays, …

View Details
Posted 2026-01-26

Assistant/Associate/Professor

NCCU Public Administration
Durham, NC

Bookmark this Posting Print Preview | Apply for this Job Posting Details To create a Posting, first complete the information on this screen, then click the Next button or select the page in th…

View Details
Posted 2026-01-21

Senior Property Accountant

NorthPoint Search Group
Raleigh, NC

Senior Property Accountant Who: An experienced accounting professional with strong Yardi and month-end reporting skills. What: Perform reconciliations, payment processing, management fee calc…

View Details
Posted 2026-01-21

Merchandising Executive - Raleigh, NC

JT International S.A.
Raleigh, NC

At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy wor…

View Details
Posted 2026-02-09

Insurance Verification Specialist - Office/hybrid role

Edwards Health Care Services, Inc.
Morehead City, NC

GEMCORE’s continued success has earned us national recognition with Inc. Magazine’s list of America’s Fastest-Growing Companies and with the Cleveland Plain Dealer as a Top Workplace six years run…

View Details
Posted 2026-02-13

Workers' Compensation Specialist - MUST be a licensed PT, PTA or OT

CORA Physical Therapy
Greenville, NC

Workers’ Compensation Specialist -    MUST be a licensed PT, PTA or OT - Greenville, NC   Grow Your Career. Make a Difference. Thrive in Outpatient Care. Looking to build a meaningful career a…

View Details
Posted 2026-02-05