Digital Marketing Manager

Job Description

Job Description

Welcome to a unique opportunity to join the Biltmore Farms marketing department in a key contributor role. Biltmore Farms is known for cultivating healthy sustainable communities, thriving businesses and an inspiring sense of place while preserving the Vanderbilt family tradition of hospitality since 1897. Our employees pride themselves in working for a broader company that is deeply rooted in Asheville.

Imagine a place where people support your goals, where opportunities to grow exist, where you are welcomed like family. Picturing ourselves somewhere is the first step to getting there. Go ahead; picture yourself here at Biltmore Farms. We see you here too!

Essential Elements:

The Digital Marketing Manager is responsible for all aspects of Biltmore Farms' digital marketing platforms and campaigns across a diverse brand portfolio. This role drives ROI throughout all marketing funnels while strengthening brand equity, loyalty, and awareness. Under the guidance of the Director, the Digital Marketing Manager leads the company's overall digital marketing tactics.

The Digital Marketing Manager champions all B2B and B2C digital marketing initiatives, including programs managed internally and through agency partners. This role oversees goal setting, strategy, campaign development, execution, optimization, and performance insights. The Digital Marketing Manager leverages a broad mix of channels to generate qualified leads, drive conversions, and retain clients, guests, and visitors while managing projects to successful, on-budget completion.

This role reports to the Director of Marketing, Brand, and Communications, collaborates closely with the Marketing team, and provides direct supervision to the Digital Marketing Specialist.

Please note that this position is based in-office with occasional remote opportunities.

Duties & Responsibilities:

• Owns key digital platforms and channels-including websites, CRMs, organic search, paid media, email, and social media-that drive revenue across all three business units.
• Partners with internal stakeholders, agencies, and technology vendors to develop and refine strategies in response to market conditions.
• Partners with the Marketing and Product Manager to develop digital campaign plans that support product and revenue goals.
• Identifies opportunities to increase the scale, speed, and personalization of digital marketing efforts.
• Meets weekly with the Hotels Revenue Management team and hotel GMs to support occupancy goals by managing spend across direct and booking partner channels.
• Monitors social media channels and responds to direct messages and mentions.
• Measures and reports campaign and asset performance against goals, including ROI and KPIs, and recommends actions to the Marketing team and internal stakeholders.
• Stays current on industry trends, platform developments, and emerging marketing strategies.
• Provides day-to-day leadership to the Digital Marketing Specialist and Summer Marketing Intern.
• Facilitates collaboration and oversees digital marketing project workflows in Asana, ensuring stakeholders are informed, tasks are prioritized, and campaign milestones are completed on schedule.

Minimum Qualifications:

Any combination of education and experience equivalent to:

• Bachelor's Degree in marketing, digital marketing, business administration, or a related field; AND,
• Minimum of eight (8) years of professional experience in a defined marketing role.
• Track record of driving revenue and growth through two or more of the following digital marketing disciplines:
  • SEO/AEO/GEO
  • Google and Meta Ads
  • Lead Funnel Campaigns (B2B)
  • Social Media Management
• Experience in leading and providing direct supervision to others.

Preferred Qualifications:

• Both B2B and B2C marketing experience.
• Experience effectively managing long-term campaigns/projects with many moving parts.
• Experience collaborating with and managing external creative partners.
• Experience developing and managing channel strategy, execution, and budgets.
• Proficiency with WordPress, the Google Ads/Search ecosystem, Meta Business, Salesforce, SEMrush, Asana, and Microsoft Office.

Knowledge, Skills, and Abilities:

• Curiosity and a proactive approach to adopting new technologies and platforms, including AI.
• Proven ability to build strong relationships and work effectively across cross-functional teams.
• Ability to identify target audiences and devise effective multimedia/channel campaigns.
• Excellent critical thinking abilities to interpret analytics.
• Strong understanding of B2B marketing funnel drivers, with experience managing a CRM platform.
• Working knowledge of content creation best practices for SEO/AEO/GEO purposes.
• Possess professional communication skills and a team-first attitude.
• Strong organizational skills to manage tasks and projects with minimal oversight.
• Strong attention to detail, with excellent writing and proofreading skills.

Why join Biltmore Farms?

• Competitive pay and annual bonus potential
• Outstanding medical, dental, and vision benefits coverage
• Parental leave with up to 6 weeks available for birth, adoption, and fostering
• 401K retirement plan with employer matching program
• Paid time off (PTO) and paid holidays
• YMCA membership monthly discount
• Fun wellness program with annual bonus of up to $600
• Incredible employee learning and growth opportunities
• Friendly and supportive work environments
• Employee engagement events and volunteerism

Post Offer / Pre-Employment:

For the on-going safety and well-being of our employees and guests, Biltmore Farms' on-boarding process includes a criminal history disclosure and screening process for employees selected for employment. This process begins after an offer of employment is extended in writing. Final decisions on employment will be treated in accordance with federal-, state-, and local laws and guidance and determinations will be made on a case-by-case basis prior to adverse action. Biltmore Farms is dedicated to matching candidates with a criminal history to a position where they can be successful.

Equal Opportunity Employer

Biltmore Farms is an Equal Opportunity Employer. Minorities and Spanish/English bilingual persons are strongly encouraged to apply.

E-Verify

NOTICE: Federal law requires all employers to verify the identity and employment eligibility of all persons hired to work in the United States. This employer participates in E-Verify. Click here for more information.

AVISO: La Ley Federal le exige a todos los empleadores que verifiquen la identidad y elegibilidad de empleo de toda persona contratada para trabajar en los Estados Unidos. Haga clic aqui para obtener mas informacion.