Social Content Producer

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Social Content Producer based in our Charlotte, North Carolina office.

The Social Content Producer pushes the brand forward by creating bold, social-first content. The Producer conceptualizes, shoots, and edits short-form video for social platforms, across both @NASCAR and our track channels, bringing the sport, its drivers, and the energy around it to life.

Duties include but are not limited to:

• Develop, produce, and edit social-first content that highlights driver personalities, taps into NASCAR’s history and fandom, and delivers the on-track product and giving fans access in a fresh way. 
• Partner with the Social team to deliver at-track and event coverage; includes creating race-weekend shot lists, traveling to events, and producing content on site that supports the overall creative vision 
• Contribute to creative strategy and ideation, helping shape new social ideas that grow the audience and move the NASCAR brand forward.
• Proactively pitch, storyboard, and concept original social-first content for NASCAR and track social channels.
• Contribute to paid social video efforts as needed, taking what we learn on organic social and using it across marketing efforts. 
• Manage projects end-to-end, from conception through execution, ensuring work meets quality and timeline expectations.
• Collaborate closely with teams across social, marketing, creative design, digital, editorial, and broadcast.
• Stay current on platform trends, formats, and tools, bringing fresh thinking into the work.
• Use performance data and analytics to help evaluate content and inform future creative decisions.
• Travel: 20%, including evenings and weekends

Required skills/experience:

• Bachelor's degree (B. A.) from four-year college or university in a related field
• Minimum of four (4) years professional experience in video production, preferably with a focus on social media or digital content; or equivalent combination of education and experience.
• Proficient in company-provided hardware and software, including Microsoft Office Suite. Proficient in video editing software such as Adobe Premiere Pro, Final Cut Pro, or similar. Experience with motion graphics and visual effects using Adobe After Effects.
• Valid driver's license
• Proficient in shooting high-quality video on lightweight camera setups in fast-moving environments
• Ability to work collaboratively in a fast-paced and creative team environment.
• Excellent organizational and time management skills with the ability to manage multiple projects simultaneously.
• Able to thrive in a fast-paced, deadline-driven environment, demonstrating flexibility and the ability to adapt quickly to changing priorities and tight timelines.
• Strong understanding of the best practices for social-first content on Instagram Reels, TikTok, YouTube, Facebook, X.
• Strong creative judgment, with a keen understanding of why certain formats and moments work on specific platforms
• Familiarity with the sports industry, particularly motorsports.
• A portfolio showcasing successful social-first video projects and innovative content strategies.

Apply Now!

Learn more about this role and our team by applying at for consideration.

We are a company unlike any other. We want you to bring your experience, skills and passion to our close-knit, high-energy environment in which our employees thrive and where you can prosper. We know the key to our success is our employees and we offer highly competitive salaries, a solid benefits package focused on wellness, and opportunities for you to grow and develop both personally and professionally. It won’t take you long to find out that you are on the right track here at NASCAR!

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic, including but not limited to race, ethnicity, gender, religion, sexual orientation or gender identity, national origin, age, military or veteran status, disability, or any other status protected by applicable federal, state, or local law, including socioeconomic, marital, parental, or caregiving status.

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