Account Executive

About VisionPoint Marketing

VisionPoint Marketing is on a mission to become higher education’s most trusted enrollment marketing partner. As a full-service agency, we collaborate with colleges and universities nationwide to strengthen brands, accelerate marketing performance, and drive measurable enrollment growth. Our award-winning work is showcased on national conference stages, but our greatest pride is making life easier—and more successful—for our client partners. Headquartered in Raleigh, NC, we operate as a remote-first company with VisionPointers across every U.S. time zone, while offering hybrid and in-person options for those near our headquarters.

The Opportunity

VisionPoint is seeking an Account Executive who thrives on finding, developing, and closing new business opportunities. This role is focused on hunting—identifying, contacting, and building relationships with prospective clients in higher education, and positioning VisionPoint’s suite of services as solutions to their most pressing enrollment and marketing challenges.

As a key member of our business development team, the Account Executive is responsible for prospecting, qualifying leads, conducting discovery conversations, advancing opportunities through the sales pipeline, and closing deals. You’ll partner closely with the Vice President of Business Development and other team members to deliver a seamless handoff from the prospect stage through to engagement with the Client Experience & Client Operations teams. Success in this role is measured by closed new business revenue, alongside sustained pipeline growth.

What You’ll Do

Prospecting & Lead Generation

• Research, identify, and qualify new business opportunities within higher education.
• Proactively reach out to prospects through calls, emails, LinkedIn, and other channels to generate meetings.
• Nurture leads from marketing campaigns, webinars, conferences, etc., turning initial interest into meaningful conversations.
• Maintain a steady cadence of outbound activity to build and sustain a healthy and growing pipeline that converts to revenue.

Sales Execution

• Conduct discovery calls to uncover prospect’s needs, challenges, and goals.
• Effectively position VisionPoint’s enrollment marketing solutions—across brand, media, web, creative, and CRM services—as answers to those needs.
• Customize recommendations to align with client objectives while advancing opportunities toward close.
• Strategically scope and price projects to both meet client objectives and maintain profitable, sustainable engagements within VisionPoint guidelines.
• Develop proposals—including written proposals, estimates, and sales decks—that clearly communicate value and drive prospects to decision.
• Negotiate and close new business opportunities, ensuring both client success and VisionPoint profitability.

Collaboration & Industry Engagement

• Work in close partnership with agency marketing to ensure quality warm opportunities are generated to supplement your personal hunting and outreach.
• Work closely with strategy and client services teams to ensure smooth handoffs and client onboarding once new business is closed.
• Represent VisionPoint at conferences, events, and networking opportunities to grow brand awareness and cultivate leads.
• Share marketplace insights and prospect feedback with internal teams to help refine offerings and messaging.
• Consistently track and report on activity, pipeline progress, and results in the CRM.

Who You Are

Experience & Attributes

• Bachelor’s degree in Marketing, Business, Communications, or a related field—or equivalent experience.
• 2–4 years of experience in sales, business development, or related roles. Direct experience selling to higher education clients is required..
• Track record of meeting or exceeding sales activity and quota expectations.
• Hands-on experience with outbound prospecting techniques (including cold calling, emailing, and LinkedIn outreach).
• Experience using CRM software to manage pipeline and activity (HubSpot experience a plus).
• Strong communication and interpersonal skills, with the ability to build trust quickly.
• Confident, engaging presenter who can tailor messaging to different audiences.
• Self-motivated and results-driven, with a collaborative spirit and eagerness to learn.
• Willingness to travel (25%) for conferences, events, and client meetings.

A Quick Note

Research shows that people from underrepresented identities often hesitate to apply for job opportunities if they feel they do not fulfill all of the listed qualifications. VisionPoint Marketing is committed to building a diverse and inclusive work environment and believes that skills are cultivated through a range of experiences. Even if your past work doesn't meet all of the preferred qualifications, we still encourage you to apply if you are enthusiastic about this opportunity!

VisionPoint Culture

We believe culture is a core benefit—not just a buzzword. VisionPoint thrives on passion for higher education, collaborative problem-solving, hard work, and a little fun along the way. We invest in our team members’ growth, well-being, and fulfillment because we know that great work starts with a great culture. That’s why it’s important to us that future team members connect with — and contribute to — our culture . Our communication, collaboration, satisfaction, and growth are largely dependent upon how we all, as individuals, embrace and live out our values. We have a laser focus on knowing, providing solutions for, and advancing higher education because of its transformative power in the world.