Digital Marketing Activation Specialist (CHARLOTTE)

The CRM Activation Coordinator (Part-time) will play a vital role in integrated B2C lifecycle marketing for email, SMS and mobile app messaging across the Six Flags owned and managed properties. The successful candidate will help develop assets, templates, segments, and schedules to help influence customer conversion, retention, and guest loyalty and annual renewal. In this role you will collaborate with design, marketing, park operations, field and events teams, and product teams to coordinate and implement myriad marketing communication projects. The ideal candidate must have a passion for digital marketing, creative design,customer journey building, and experience in B2C marketing and business operations.

Must have appreciation for and experience with basic AI tools and concepts. Experience with CRM, CDP, and ecommerce tools and concepts a plus. Must be able to self organize, analyze metrics of campaign performance to optimize program effectiveness and be willing to learn new tools and concepts. Must be fundamentally familiar with email, SMS, and mobile messaging compliance.

Hourly Rate: $18 to $24 per hour

• Coordinate, create, deploy and track emails, SMS text messages, and mobile app messaging for commercial marketing. Help coordinate planning, creation and execution of newsletters, survey invitations, triggers, SMS messages and journey building and execution and mobile pushes.
• Review campaign performance, including coordinating with Insights team, leveraging tools such as GA4 to understand the performance of campaigns. Develop and manage regular reporting of campaign delivery and effectiveness for all managed campaigns. Analyze data to make recommendations and course-corrections when needed.
• Help plan content components for emails for the long term, particularly to help develop dynamic and personalized emails tailored to the individual or household. Help with development of assets for various products, events, and programs messaged throughout the calendar year.
• Review inbox deliverability, email program health, and sender reputation using select tools such as Inbox Monster, Google & Yahoo Postmaster Tools, Microsoft SNDS, and the like to help maximize the effectiveness of our channels.
• Help plan, review, and fine-tune customer journeys, personas, and segments. Collaborate with Insights teams to leverage targets and data models to inform content in emails, mobile app, and SMS messaging.

• 3-5 years work-related experience
• Familiarity with Microsoft Office, email marketing tools such as Adobe Campaign, Campaign Monitor, or similar. Collaborate with CRM analysts for campaign success and ROI measurement. Ability and willingness to learn new platforms, technologies
• Proficiency in Adobe Photoshop, MS office suite, Adobe Campaign or similar email and/or SMS marketing technology is preferred