Regional Sales Manager

The Regional Sales Manager’s (RSM) primary responsibility is to sell and implement Red Bull’s strategies and initiatives within a defined group of regions, divisions, or banners of a specific national chain. Key responsibilities include managing regional key account volume, market share, spending budgets, and overall performance, including distribution, pricing, promotion, and Quality Points of Distribution (QPOD) within the chain. The RSM is responsible for building productive business relationships with assigned accounts; developing solutions that meet customer needs while also fulfilling Red Bull’s objectives; and driving best practices by delivering strong results and creating innovative solutions. In addition, RSMs must ensure that all regional programs and promotional activities are aligned with the overarching chain strategy and the Joint Business Plan established by the head of the account.

Areas that play to your strengths

All the responsibilities we'll trust you with:

• Shelf/Distribution: Manages product distribution for priority packages in line with Channel Strategy recommendations. Ensures all regional, divisional, and banner schematics reflect Red Bull standards and chain headquarters directives regarding product flow and package mix.

  Price: Implements Red Bull’s recommended pricing program using best practices and available tools. Tailors presentations to address each customer’s specific needs. Proposes key account pricing that aligns with national RBNA standards and target price ranges.

  Promotion: Develops an annual promotion calendar based on chain headquarters objectives. Presents Red Bull standards and price points in a way that aligns with the customer’s business priorities. Ensures all promotions are supported by effective point-of-sale materials and incremental displays.

  Quality Points of Distribution (QPOD): Adapts the sales approach to meet account objectives while driving effective, permanent merchandising. Assesses return on investment before recommending specific point‑of‑sale materials or customized solutions. Executes merchandising in accordance with Channel Strategy guidelines.

• Establishes a wiring model that ensures effective communication with all regional chain decision-makers.

  Regularly engages in activities to build partnerships and establish strong connections at the regional, division, and banner levels within assigned chains.

  Develops the necessary tools and business review templates to ensure Red Bull personnel review consistent data with local Distributor Partners (DPs), promoting uniformity across the country.

• Ensures that the Region, Division, and Banner comply with annual Customer Marketing Agreements issued by chain headquarters for all assigned areas of responsibility.

  Manages travel and entertainment (T&E) expenses in accordance with the assigned budget.

• Works with the Head of Accounts to evaluate ROI for all regional, divisional, and banner-level programs and promotions.

  Collaborates with the Category Management Team to evaluate ROI on “pay-for-space” agreements and communicates key learnings to the Channel Lead.

  Leads post-promotion analysis, together with the Category team, after all programs to assess promotional effectiveness.

  Develops business relationships that enable Red Bull to obtain relevant retailer scan data, basket analysis data, and other insights that inform future strategy and improve understanding of consumer purchase patterns.

  Conducts thorough analysis of their business and customer sales to define priorities and areas of focus.

• Conducts quarterly business reviews to update both internal and external stakeholders on business performance, channel competition, opportunities, and related topics.

  Proactively shares examples of Red Bull marketing activities to highlight key points of differentiation from competitors.

  Provides energy insights that drive changes in promotion, pricing, distribution, and merchandising practices.

  Regularly undertakes activities to build relationships and establish connections within key accounts beyond the buyer level.

• Uses appropriate communication processes to keep DPs and DPMs informed about regional, divisional, and banner-level programs and initiatives for their assigned chains.

  Regularly visits DPs to maintain personal contact and ensure open lines of communication.

  Maintains open communication with relevant regional and DP personnel to ensure effective program implementation.

EXPERIENCE

Your areas of knowledge and expertise

that matter most for this role:

• Minimum of 4 years of sales and key account management experience with a strong record of success, preferably in the beverage, CPG (Consumer Packaged Goods), or FMCG (Fast-Moving Consumer Goods) industries, or within a Direct Store Delivery (DSD) operation
• Experience managing chain accounts across multiple channels (grocery and/or convenience preferred)
• Strong analytical skills, with experience using both internal and external data sources
• Excellent communication and active listening skills
• Strong negotiation abilities
• An innovative, solutions-oriented mindset
• Self-motivated and able to work independently
• Highly proficient in Microsoft Excel and PowerPoint

• Travel 60-70%
• Permanent
• Benefits eligible