Sales Director

Job Description

Job Description

Position Overview:

We're seeking a growth-focused sales leader to drive revenue expansion and lead a high-performing sales organization. This role is positioned within the industrial manufacturing and equipment sector, with a focus on B2B sales of technical products- particularly those related to packaging, dispensing, and sanitary systems.

This role blends strategic vision with day-to-day execution, requiring someone who can think big while staying deeply involved in coaching and operations.

The ideal candidate is hands-on, analytical, and passionate about developing talent. This person will be instrumental in shaping go-to-market strategies, breaking into new verticals, and continuously raising the bar for performance.

Key Responsibilities:

• Lead and scale a successful sales team with clear goals, coaching, and performance management.
• Develop and execute strategic plans to grow revenue through new markets, channels, and product lines.
• Use CRM systems and data insights to guide decision-making and track sales metrics.
• Collaborate with marketing, product, and executive leadership to align sales initiatives with company objectives.
• Drive team accountability and build a culture of ownership, progress, and results.
• Provide direct support on high-impact deals and strategic opportunities.
• Stay informed on industry trends, customer needs, and competitor moves to inform strategy.
• Lead training sessions on product knowledge, selling techniques, and CRM utilization.
• Partner closely with product teams to provide market feedback and support roadmap development.
• Support broader messaging and promotional efforts across sales, marketing, and e-commerce.

Qualifications:

• Bachelor's degree in Business, Marketing, or a related field
• 5+ years of sales leadership experience in B2B or industrial/technical product environments
• Experience in equipment, packaging, or dispensing solutions is a plus
• Demonstrated success in leading teams and growing revenue
• Strong data orientation with proficiency in CRM tools (e.g., Salesforce, NetSuite)
• Ability to coach, mentor, and inspire individuals at varying levels of experience
• Strategic mindset with a bias for execution and hands-on involvement
• Strong communicator with excellent organizational and presentation skills

What You Bring:

• A mix of strategic insight and tactical execution
• A collaborative, coaching-based leadership style
• A data-driven mindset that values process and performance
• A passion for exploring new markets and untapped potential
• A track record of delivering results and scaling teams effectively