Director of People & Culture

Are you looking for a reputable, stable company with supportive management who will value what you bring to the organization? If you are a self-motivated individual with great work ethic, then we would love to get to know you!

About GSM Services

GSM Services has been providing high-quality home and commercial improvement services to the Greater Charlotte area since 1927. We offer a wide variety of services for residential and commercial properties, including heating and cooling, insulation, and roof repair and replacement.

The great people we add to our team enjoy a fun, friendly workplace where we provide training and benefits to allow us to keep them for years. Our high standards and uncompromising commitment to customer satisfaction has made GSM Services a success and a great place to work. We are always looking for qualified individuals who are willing to provide the highest quality of work possible. GSM Services wants to be the best place to work in our region and it takes teamwork to come together, work together and succeed together.

Purpose of the Role

At GSM Services, people come first — our coworkers, our customers, and our community. As the Director of People & Culture, you will lead initiatives that strengthen our workplace experience, champion our values, and connect our people strategy to business success. This position is both strategic and hands-on, ensuring every coworker feels valued, supported, safe, and inspired to grow with GSM.

Key Responsibilities

People Leadership

• Lead all People Operations including onboarding, benefits administration, performance management, compensation planning, compliance, safety, and training.
• Oversee the use and evolution of Rippling, GSM’s People Management System, to streamline HR processes, performance reviews, learning, safety documentation, and coworker engagement.
• Partner with leaders to build career development paths, safety awareness initiatives, and meaningful review conversations that align with GSM’s purpose and values.
• Manage benefits, 401(k), compliance, and regulatory reporting with accuracy and care.
• Conduct exit interviews and analyze trends to drive retention, safety improvements, and continuous learning.
• Partner with the Recruiting & Retention team to attract, hire, and onboard top talent with a focus on engagement, growth, and safety culture.

Culture, Safety & Engagement

• Be a visible ambassador of GSM’s culture both internally and within the community.
• Lead and promote initiatives that celebrate coworkers, foster belonging, and reinforce GSM’s commitment to service, wellness, safety, and growth.
• Partner with our Safety Manager to spearhead company safety programs, policies, and compliance in partnership with operational leadership, — ensuring a proactive, prevention-focused safety culture.
• Champion ongoing coworker education, technical training, leadership development, and compliance learning through structured programs and the Rippling platform.
• Lead companywide engagement, recognition, and safety awareness programs that connect coworkers to GSM’s mission and to each other.
• Partner with leadership to evolve and protect our culture as we grow, ensuring every coworker experience reflects our values of honesty, integrity, safety, and service excellence.

Community Connection

• Represent GSM in community engagement efforts and local partnerships that strengthen our company’s positive impact and employer brand.
• Collaborate with marketing and leadership teams to highlight coworker, safety, and community success stories that reflect GSM’s commitment to caring for people.

Who You Are

• A proven leader with at least 5 years of progressive HR, People Operations, or Safety & Training leadership experience.
• A relationship builder with a heart for service, inclusion, safety, and authentic connection.
• Experienced with HCMS platforms; Rippling experience preferred or a strong aptitude for new systems.
• Highly organized, detail-oriented, and proactive — able to manage multiple priorities with clarity and compassion.
• A face of the People & Culture department within GSM and in the community who listens first and inspires through action.
• Knowledgeable in employment laws, compliance standards, and workplace safety regulations, with the ability to apply them fairly and empathetically.
• Passionate about helping people reach their potential and about making GSM an exceptional, safe, and supportive place to work.

What Success Looks Like

• Every coworker feels heard, supported, safe, and valued.
• Rippling is effectively integrated as a daily tool for performance, safety tracking, communication, and growth.
• GSM’s culture continues to thrive and adapt, connecting people, safety, and purpose.
• The GSM name continues to shine as a great place to work — and a great company to work with — in the community we serve.

About

GSM Services is ready to hear from you and help you get started with a great career. If you still need a little more information before applying just click on the link below to hear more about our company and also hear from our coworkers: