Associate Director U.S. Marketing, Adherence, Respiratory BU

Job Description

Associate Director U.S. Marketing, Adherence, Respiratory BU

Our Respiratory team is dedicated to delivering breakthrough innovations that improve the lives of respiratory patients worldwide. Our team of forward-thinking individuals achieve this through an unwavering commitment to support accessibility to medicine, providing new therapeutic solutions, and collaborating with governments and payers to ensure that people who need medicines have access to them. Our focus is on innovation and launch execution excellence; we translate breakthrough science into innovative medicines that help people across the globe.

The U.S. Respiratory business within our company is a growing part of our Company. The Associate Director, Adherence will play a strategic role in supporting the continued commercial success of our newly acquired COPD asset.

This role is responsible for developing strategies for measuring adherence and compliance, building patient education services and ensuring strategic alignment with cross-functional partners as an overall champion for adherence. This role will be responsible for driving customer-centric strategies and data analytics to help transform the patient experience and drive adherence. The Associate Director, Adherence will play a critical role in optimizing the customer experience framework, offerings, and identifying untapped market opportunities. Through data driven decision making and a customer focused approach, this role will help the Respiratory business to continue to deliver innovative solutions that meet the evolving needs of our patients.

This position will be based in the Upper Gwynedd, PA office and will report to the ED, HCC.

Key Responsibilities include, but are not limited to:

• Lead strategic design and development of a comprehensive customer experience strategy with a focus on improving adherence and persistence through improved predication and data driven insights.
• Identify new and innovative channels to enhance and ensure a seamless experience for patients on our products.
• Build one-of-a-kind and rich patient level data set across our ecosystem. Utilize customer insights and data to drive continuous improvement in our services and offerings.
• Collaborate with internal and external partners (Market Research, Data Strategy, Access, Analytics, and vendors) to develop robust frameworks for adherence reporting, performance dashboards, and insight generation. Consult with internal stakeholders to accelerate insight driven approaches to inform future patient adherence strategies and seamless integrations across ecosystem.
• Lead implementation of data driven frameworks to optimize customer touchpoints and reduce friction and barriers to continuing therapy.
• Initiate and oversee voice-of-customer (VOC) approaches and ensure insights drive meaningful improvements.
• Lead organizational change management for innovative behavioral based adherence frameworks and touchpoints.
• Develop and design compliant strategies with appropriate guardrails to overcome access, adherence and stay-time barriers, ensuring patients get timely support from initiation through the length of their treatment.
• Identify program level enhancements working with cross-functional partners to drive operational efficiencies and excellence.
• As a member of the US Pharma Respiratory marketing team, partner with fellow colleagues to invest in each other's development, build a culture of inclusivity, psychological safety, transparency and stretch our collective team's thinking by challenging the status quo for the purpose of creating stronger outcomes.

Education:

• Bachelor's degree or equivalent (BA/BS). MBA or equivalent preferred.

Requirements:

• Minimum of 5 years of progressive experience across marketing, sales, market access (or related experiences) in pharmaceutical or biotechnology industry including experience with reimbursements or specialty pharmacy
• Patient Support Program and/or Hub experience is required
• A growth mindset, strong collaboration, and business agility
• Demonstrated strategic thinking, problem solving, analytical critical thinking and planning skills
• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions
• Proven ability to build reporting & analytics for performance, access, adherence, pharmacy metrics
• Strong financial acumen, quantitative skills, and analytical capabilities
• Strong written/verbal communication skills as demonstrated through experience in strategy &-marketing business case communication, sales interface, direct customer engagement and/or sales presentations
• Strong leadership, experience influencing without direct authority, navigating complex or matrix organizations and working successfully with cross-functional teams
• Understanding of omnichannel marketing, digital and non-digital channels
• Demonstrates high degree of integrity and ethics
• Demonstrated ability to create and monitor KPIs, and program performance
• Ability to plan, prioritize, execute, anticipate challenges
• Ability to influence across functions to gain consensus
• Adaptability and comfort with change

Preferred Skills :

• Awareness and understanding of US commercial and regulatory requirements
• Understanding of Respiratory market
• Agency and vendor management
• Behavioral Science and Adherence Strategy
• Patient Support and/or Consulting experience-
• Familiarity with agile tools like Jira and Mural

Location: Upper Gwynedd, PA - Hybrid working model.

Travel: Requires approximately 25% travel, including some weekends.

Required Skills:
Adaptability, Adaptability, Biopharmaceutical Industry, Brand Management, Business Communications, Business Decisions, Business Relationship Management (BRM), Client-Centric, Content Creation, Creativity, Cross-Functional Leadership, Customer Engagement, Customer Experience Strategy, Customer Insights, Digital Consumer Engagement, Digital Marketing, Marketing, Market Research, Market Segmentation, Omnichannel Marketing, Organizational Change Management, Performance Dashboards, Pharmacy, Product Launches, Product Management {+ 5 more}

Preferred Skills:

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics.--As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.- For more information about personal rights under the U.S. Equal Opportunity Employment laws, visit:

EEOC Know Your Rights

EEOC GINA Supplement•

We are proud to be a company that embraces the value of bringing together, talented, and committed people with diverse experiences, perspectives, skills and backgrounds. The fastest way to breakthrough innovation is when people with diverse ideas, broad experiences, backgrounds, and skills come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another's thinking and approach problems collectively.

Learn more about your rights, including under California, Colorado and other US State Acts

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence.This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

The salary range for this role is
$142,400.00 - $224,100.00

This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits.- Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days. More information about benefits is available at .

You can apply for this role through (or via the Workday Jobs Hub if you are a current employee). The application deadline for this position is stated on this posting.

San Francisco Residents Only: -We will consider qualified applicants with arrest and conviction records for employment in compliance with the San Francisco Fair Chance Ordinance

Los Angeles Residents Only: -We will consider for employment all qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles' Fair Chance Initiative for Hiring Ordinance

Search Firm Representatives Please Read Carefully-
Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. -No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.-

Employee Status:
Regular

Relocation:
No relocation

VISA Sponsorship:
No

Travel Requirements:
25%

Flexible Work Arrangements:
Hybrid

Shift:
1st - Day

Valid Driving License:
No

Hazardous Material(s):
N/A

Job Posting End Date:
03/1/2026
*A job posting is effective until 11:59:59PM on the day BEFORE -the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID: R382198