Director, National Accounts Wholesale - East

Winebow
Greensboro, NC
Job Details

Description

Why Winebow?

At Winebow, we are strongly committed to creating an environment that fosters diversity, equity, and inclusion. We are intentional in our efforts to ensure that every employee has a sense of value and opportunity in our company, and we work tirelessly to promote a culture of inclusion where our team feels safe, respected, and valued. We want our Winebow family to feel at home and to be empowered to bring their best selves forward.

We seek talent from all backgrounds to join our organization and are dedicated to achieving a diverse workforce in all aspects of employment including but not limited to recruiting, hiring, promotion, training, benefits, wage and salary equity.

Who are we looking for?

Strategic Planning

A successful candidate will be responsible for:

  • Design and develop annual Distributor and Retailer strategies that utilize priority sales drivers to deliver Winebow financial and depletion goals. These annual plans will include brand level sales and marketing activity with widespread communication between the Director of National Accounts, Regional Management Execution Team and key Suppliers.

Detailed Account Management

Responsible for a multitude of Sales activities, including:

  • Winebow Wholesale point of contact for Strategic Retail Accounts and Wholesalers within the South East Region
  • Develop and cultivate long-term working relationships with Wine & Spirit Key Decision Makers and Suppliers
  • Responsible for planning, executing, and benchmarking annual objectives for Strategic Retail Accounts in the South East Region
  • Collaborate with Accounts, Suppliers, and Winebow Regional Teams to secure and execute promotional display activity programs to achieve Account depletion targets.
  • Present Winebow Wholesale Brand Strategies to National/Regional Chain Accounts
  • Monitor new item execution, assess and recommend schematic adjustments, lead the new item process within Strategic Chain Accounts leading to new placements, feature promotions, and displays
  • Collaborate with suppliers to secure consumer driven programs and events
  • Responsible for executing and communicating account specific pricing proposals within brand standards across State and Regional boundaries
  • Conduct review and planning meetings with suppliers
  • Responsible to ensure Winebow Wholesale field execution for National/Regional mandated programs, marketing and featured activity
  • Exercise the highest level of trust in all financial matters, including budgets, promotional spending, and every aspect of the Company’s business
  • Possess ample knowledge of wine industry, existing brands, and competitive retail landscape.

Other Functions

  • Follows all safety policies and procedures; communicates hazards and/or suggests improvements to manager.
  • Other duties as assigned

Equipment/Machinery Used

Office equipment including telephone, fax machine, copier, computer, calculator, scanner, and printer.

Physical Requirements

Sitting, bending, reaching, ability to left 40 pounds, visual acuity, manual dexterity.

Minimum Qualifications

  • Bachelor’s Degree required.
  • Successful import wine/alcoholic beverage sales management experience within off premise chain accounts a
  • Experience with National and/or Regional Off Premise Chain Accounts with multiple State Responsibility
  • Exceptional written communication skills.
  • Distinguished oral communication and interpersonal skills. Must articulate in a professional and personable manner to be a strong leader and partner to Winebow Customers and Trade
  • Ability to have experience working with Microsoft Office – Word, PowerPoint and Excel.
  • Nielsen/IRI analysis experience required
  • Overnight travel required, ability to travel 30%
  • Remote role with required in-office and offsite event attendance as needed to support business needs.
Posted 2026-02-27

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