Digital Media Coordinator

Summary: CASA is seeking a Digital Media Coordinator is responsible for managing, creating, and coordinating digital content across multiple platforms to strengthen brand awareness, engagement, and audience growth. This role supports digital marketing and communications efforts by maintaining social media channels, assisting with website updates, coordinating digital campaigns, and analyzing performance metrics to optimize content strategy, alongside external partners.

Duties and Responsibilities include the following. Other duties may be assigned.

1. Digital Content & Social Media
   • Create, schedule, and publish engaging content across digital platforms, including social media, email, and websites.
   • Maintain a consistent brand voice, messaging, and visual identity across all digital channels.
   • Monitor social media channels, respond to comments/messages, and engage with followers in a timely and professional manner.
   • Track trends and recommend new content ideas and platform opportunities.
2. Campaign Support
   • Assist in planning and executing digital marketing and communications campaigns.
   • Coordinate with internal teams and external vendors to support campaign deliverables.
   • Support event promotion, fundraising initiatives, and organizational announcements through digital channels.
3. Website & Email Management
   • Assist with website content updates, basic page edits, and content uploads
   • Support email marketing efforts, including drafting content, scheduling campaigns, and maintaining contact lists.
4. Analytics & Reporting
   • Track and analyze digital performance metrics (engagement, reach, click-through rates, conversions)
   • Prepare regular reports with insights and recommendations to improve digital strategy.
5. Administrative & Coordination
   • Maintain content calendars and project timelines
   • Organize digital assets, photos, and videos
   • Ensure accessibility and compliance with digital best practices

Education & Experience Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field (or equivalent experience).
• 1–3 years of experience in digital media, social media management, or marketing.
• Strong written and visual communication skills.
• Familiarity with major social media platforms and content management systems.

Preferred

• Experience with graphic design tools (Canva, Adobe Creative Suite).
• Experience with email marketing platforms and social media management tools.
• Basic understanding of SEO, digital advertising, and analytics platforms (Google Analytics, Meta Insights, etc.).

Skills & Competencies:

• Strong organizational and time-management skills
• Ability to manage multiple projects and deadlines
• Creative mindset with attention to detail
• Collaborative and adaptable team player
• Data-informed decision-making skills

Work Environment:

• In- Office
• Occasional evening or weekend work may be required for events or campaigns