Digital Marketing Specialist

Requisition Number: 73514

The company built on breakthroughs. ​ 
Join us.​ 

Corning is one of the world’s leading innovators in glass, ceramic, and materials science. From the depths of the ocean to the farthest reaches of space, our technologies push the boundaries of what’s possible.  ​ 

How do we do this? With our people. They break through limitations and expectations – not once in a career, but every day. They help move our company, and the world, forward. ​ 

​At Corning, there are endless possibilities for making an impact. You can help connect the unconnected, drive the future of automobiles, transform at-home entertainment, and ensure the delivery of lifesaving medicines. And so much more.​  

​Come break through with us. 

Our Optical Communications segment has recently evolved from being a manufacturer of optical fiber and cable, hardware and equipment to being a comprehensive provider of industry-leading optical solutions across the broader communications industry.This segment is classified into two main product groupings – carrier network and enterprise network. The carrier network product group consists primarily of products and solutions for optical-based communications infrastructure for services such as video, data and voice communications. The enterprise network product group consists primarily of optical-based communication networks sold to businesses, governments and individuals for their own use.

Overview

Our Optical Communications division of Corning Incorporated is seeking a highly motivated Digital Marketing Specialist to join our Marketing team in Charlotte, NC. As a Digital Marketing Specialist, you will collaborate with internal stakeholders to develop and execute marketing plans across digital channels (including social media, email marketing, and web content). This position plays a major role in optimizing our digital presence to drive website traffic and conversions.

Key Responsibilities

• Web: Create web plans and present recommended page layouts to stakeholders based on content strategy and page objectives. Analyze website traffic and metrics to optimize user experience and increase conversions. Manage web request que to meet required timelines from partners. Actively review page analytics and solve for any UX/UI issues that are found.
• Paid Social: Responsible for managing and consulting on paid social media campaigns. Collaborate with stakeholders to manage new social media content and align marketing campaign objectives to paid efforts.
• Email Marketing : Assist in the creation of email marketing campaigns to external customers. Work with regional teams to create email content and assist in proofing content prior to execution.
• Project Management: Manage stakeholder requests and project timelines through Adobe Workfront. Ability to manage multiple projects, budgets, and timelines at once. A high level of organization will be necessary in this role.
• Search Engine Optimization (SEO): Monitor daily performance metrics with SEMRush and Google Analytics to understand SEO performance. Optimize new and existing pages to improve SEO. Perform ongoing keyword research, and present recommendations to stakeholders.
• Reporting & Accountability: Review, analyze and report on campaign results, user behavior and functionality while researching new trends, insights, and areas for improvement.
• Special Projects: Will be asked to contribute to and support additional strategic marketing initiatives as they emerge.

Minimum Requirements

• Bachelor’s degree in Marketing, Communications, Business or related field with 3-5 years of experience in Digital Marketing.
• Minimum 3 years of experience with project management and managing stakeholder expectations in a tool like Workfront or JIRA.
• Extensive experience with Google Analytics and SEO tools (i.e. BrightEdge, SEMrush).
• Knowledge of Content Management Systems and web standards.

Desired/Preferred Skill

• Knowledge of web development principles and web technologies, including HTML, CSS, JavaScript, and AEM.
• Experience with SEM and AdWords is a plus.
• Experience with Adobe systems (i.e. Adobe Experience Manager, Marketo, Photoshop).
• Passionate about technology and staying up to date with current digital trends.
• Multilingual is a plus.

This position does not support immigration sponsorship.

The range for this position is $80,083.00 - $110,115.00 assuming full time status. Starting pay for the successful applicant is dependent on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.

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A job that shapes a life. 

Corning offers you the total package. 

Your well-being is our priority. Our compensation and benefits package supports your health and wellness, financial aspirations, and career from day one.

• Company-wide bonuses and long-term incentives align with key business results and ensure you are rewarded when the company performs well. When Corning wins, we all win.
• As part of our commitment to your financial well-being, we provide a 100% company-paid pension benefit with fixed contributions that grow throughout your career. Combined with matching contributions to your 401(k) savings plan, Corning’s total contributions to your retirement accounts can reach between 7% and 12% of your pay, depending on your age and years of service.
• Our health and well-being benefits include medical, dental, vision, paid parental leave, family building support, fitness, company-paid life insurance, disability, disease management programs, paid time off, and an Employee Assistance Program (EAP) to support you and your family.
• Getting paid for our work is important, but feeling appreciated and recognized for those contributions motivates us much more. That’s why Corning offers a recognition program to celebrate successes and reward colleagues who make exceptional contributions.

We prohibit discrimination on the basis of race, color, gender, age, religion, national origin, sexual orientation, gender identity or expression, disability, veteran status or any other legally protected status.

Corning is committed to providing equal employment opportunities and considers requests for reasonable accommodations in accordance with applicable laws. Individuals with disabilities or sincerely held religious beliefs may request reasonable accommodations to participate in the application or interview process, perform essential job functions, or access other benefits and privileges of employment. To submit a request for reasonable accommodation related to disability or religion, please contact us at [email protected] .