Lead Video Copywriter
- 4–6 years of performance marketing copywriting experience, with a strong portfolio of high-performing ads across paid social, search, and programmatic
- 2+ years in a creative leadership, editorial lead, or player/coach role managing writers or creative contributors
- Deep understanding of direct response principles, consumer psychology, and creative strategy for performance marketing
- Strong analytical mindset with the ability to interpret campaign data and optimize based on insights
- High proficiency in writing compelling video scripts for platforms like TikTok, Reels, and YouTube
- Brand Strategy & Creative Excellence
- Own the brand writing strategy across all paid media channels, ensuring consistent voice, messaging, and positioning
- Develop, refine, and scale positioning playbooks that guide high-performing, conversion-focused copywriting
- Establish creative quality standards for ad copy, landing pages, CTAs, and video scripts to drive stronger channel performance
- Copywriting Leadership in Performance Marketing
- Oversee the velocity and performance of copy across paid social, search, display, and programmatic channels
- Regularly analyze campaign data to identify top-performing messaging patterns and guide ongoing optimizations
- Consistently meet or exceed benchmarks for copy volume, quality, and impact on ROAS and CTR
- Personally write high-impact copy for key campaigns, vertical launches, and rapid-test environments
- Innovation & Opportunity Sourcing
- Proactively identify new copy angles based on market trends, consumer insights, competitor messaging, and internal campaign data
- Translate insights into testable hypotheses and scalable messaging strategies that unlock incremental revenue
- Video Scriptwriting & Compliance Alignment
- Lead the development of compelling video scripts that drive performance and meet compliance standards
- Partner with vertical leads and Compliance to ensure messaging guardrails are clear, current, and proactively enforced
- Mitigate risk by maintaining alignment between copywriting strategy and regulatory requirements
- Team & Resource Management
- Manage a network of freelance writers and collaborators, ensuring high throughput and quality control
- Own the budget and resource allocation for writing support while maximizing ROI
- Build systems, workflows, and training resources to improve creative operations and knowledge sharing
- Strategic Copy Leadership: Develops and enforces standards, systems, and strategic messaging to drive scalable, high-conversion creative.
- Analytical & Results-Driven: Applies data analysis to inform creative iterations, improving campaign performance through insight-led decision-making.
- Creative Excellence: Demonstrates exceptional writing ability across formats (ads, scripts, headlines, etc.) with attention to clarity, tone, and compliance.
- Collaborative: Partners cross-functionally with Compliance, Creative, Growth, and Data to align messaging with business objectives.
- Proactive & Insightful: Identifies opportunities from market trends, consumer feedback, and channel data to inform high-performing copy strategies.
- Mentorship & Ownership: Effectively leads contributors and freelancers while building scalable resources and systems for team success.
Recommended Jobs
SATCOM Engineer Senior
Program Overview About The Role Join Peraton's mission-critical team supporting secure, real-time data delivery across complex operational environments in direct support of our nation's warf…
Loan Closing Specialist II
Overview: LOAN CLOSING SPECIALIST II WHAT IS THE OPPORTUNITY? The Loan Closing Specialist (LCS) is responsible for the completion of due diligence associated with the commercial loan documentati…
Locum - Physician - Radiology - Interventional
**Place**: Hospital (in-person) **Medical Imaging Types**: X-ray (XR), Magnetic Resonance (MR), Nuclear Medicine (NM), Computed Tomography (CT), Ultrasound (US), Fluoroscopy (Flouro) **Types of Ca…
Capital Markets Senior Associate
Overview Capital Markets Senior Associate Are you looking for a challenging role that includes the convenience of working virtually at home? Then a Capital One Commercial Ops role may be the r…
Sous Chef
The Sous Chef has a leadership role in the kitchen operations including breakfast, lunch, and dinner service. It is the Sous Chef’s responsibility to create a 5-star culinary experience and atmospher…
Physical Therapist Assistant / PTA
Broad River Rehab is GROWING! Broad River Rehab has a GREAT, PRN opportunity for Physical Therapist Assistant (PTA) in Sanford NC! Physical Therapist Assistant (PTA) - PRN "as needed" Skilled Nu…
Generator Technician
Summary National Power is accepting applications to fill a Generator Service Technician opening in our Forest City, NC market. Under the general direction of and reporting to the CISV Service Mana…
Lead Transportation Representative
There’s a Place for You at Capital A career at Capital Electric is more than a job. You’re investing in a brighter, more sustainable future together and joining a team that makes a real differen…
Nationwide Commercial HVAC Service Technician
Job Title : Nationwide HVAC Service Technician Job Location : Charlotte NC FLSA Status : Non-Exempt Ready to take your HVAC career nationwide? Join a powerhouse team building and servic…
AF Solutions Clinical Specialist II - Charlotte, NC
Additional Location(s): N/A Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance At Boston Scientific, we’ll give you the opportunity to harness all that’s…