Sr. Manager, Product Marketing

The Blueprint (Role Profile)

Reporting to the Senior Director of Product Management, the Sr Manager role manages the Cutting and Gripping Tools Category. Primary responsibilities include building revenue and profitability through increased distribution/penetration and user demand. This Sr Manager will lead innovation, product portfolio management and pricing management and define strategies and priorities. The Senior Manager will lead a team of two Product Managers and is responsible for coaching and developing their skills. This position will be based in our Apex, NC office.

Come build your future with us!

The Build (Responsibilities)

• Directly manages 2 Product Managers, assigning projects and providing feedback to build competency.
• Manages the ‘day-to-day’ operations of the Cutting and Gripping Tool category &/or product lines.
• Draws conclusions from external data and trends, including macroeconomic data, market and category trends, competitive information, customer insights, as well as formal and informal research.
• Links research findings to other insights and data to recommend conclusions and inform strategies and plans.
• Recommends category &/or product line long-term vision, strategies and 3-5 year financial targets.
• Proposes annual plans to deliver brand and business objectives for category &/or product lines.
• Proposes category &/or product line innovation strategy, including role of sustaining and breakthrough innovation, new categories, and new market spaces.
• Provides input into global product portfolio plan, including categories to enter, exit and maintain, based on insights, analytics and trends.
• Defines go-to-market launch plan and programming for new products.
• Works with Channel Management to incorporate category &/or product line priorities into annual channel and customer plans.
• Recommends distribution/penetration goals for annual plans and new product launches. Monitors results vs targets and makes recommendations for plan adjustments.
• Collaborates with Brand Activation to develop activation plans to support category &/or product line priorities.
• Measures ROI for marketing initiatives and recommends implications for strategies and plans.
• Provides input into annual base and stretch revenue, gross margin, and OI targets for category &/or product lines.
• Works with Sourcing and Supply Chain to identify productivity initiatives and assess make vs buy choices
• Recommends SKU’s to be eliminated through SKU rationalization process.

The Toolbox (Qualifications)

• Four-year college/university degree is required.
• 7-10 years of marketing and/or general management experience with consumer goods, durable, or professional products companies.
• Prior work experience that showcases a progressive increase in size and scope of responsibility.
• Proven capability to manage the lifecycle of a complex product portfolio while reducing costs, driving productivity, and leading simplification initiatives.
• Successfully launched new products from concept through commercialization and in-market success.
• Excellent communication and interpersonal skills, with the ability to build and maintain relationships with internal and external stakeholders.
• Flexibility to travel approximately 25%.