Community Awareness Manager

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Job Summary:

The Community Awareness Manager will promote the importance of early childhood education and health wellness. They will ensure and maintain a consistent organizational image throughout all DPfC promotional materials and programs, execute public relations plans, manage advocacy efforts and special events, and deliver marketing insight to assist in organizational strategic planning and resource development.

Duties/Responsibilities:

Planning

• Establish short- and long-range goals and objectives to include Public Education, Advocacy, Fund Development including special events and volunteers.
• Develop and/or enhance policies and procedures to include Communication, Fund Development, Web, and Volunteer Policies and Procedures. Develop, monitor, and administer assigned budgets.
• Identify industry trends, innovations, issues, and news related to early childhood, and promising practices related to marketing and provide updates to improve, evaluate, and enhance programs and services.
• Deliver marketing insight to key stakeholders to guide strategic planning and program development. Supports internal evaluation activities and program implementation by working with staff to develop an Annual Report. This may include reviewing annual plans and reports, providing training and technical assistance, conducting site visits when able, assisting with data collection and analysis, and supporting community in collaborative program activities.

Marketing

• Manage the design, development, and evaluation of marketing programs and materials, activities, plans and strategies, and other product/program tools that are related to branding.
• Plan and develop major public relations campaigns using market research and demographic information.
• Develop brand guidelines to ensure and maintain a consistent corporate image throughout all promotional materials and programs.
• Support and lead cross-department marketing collaboration efforts, including marketing planning, identifying key strategic areas of focus, branding and messaging, and specific products and literature.

Public Relations

• Will identify organizations whose goals and purposes coincide with those of DPfC in an effort to engage them in partnering to create awareness of early childhood issues and available services and resources.
• Identifies, recommends, and executes PR opportunities for DPfC as an organization.
• Coordinates information released to the press and broadcast media; provides information and assistance to members of the press and broadcast media; prepares news releases; and generates media coverage of DPfC events.
• Provides current press coverage, updates, and publicity to internal and external stakeholders; develops press kits, as needed.
• At the discretion of the Executive Director, it serves as contact with members of the media.

Social Media/Website

• Manage and administer DPfC's website by keeping content and design current.
• Works to maintain a cohesive design for the company's website and increase the online marketing presence.
• Responsible for the DPfC social media accounts (Facebook, Instagram and others that may be identified)

Fund Development

• Works with the Executive Director and DPfC staff on the development, coordination and implementation of all fundraising campaigns, major giving, planned giving, foundation relations and special events funding.

Other Related Duties

• Lead Community Awareness Committee meetings and maintain membership.
• Attend committee meetings and participate in community events and DPfC sponsored events at the direction of the Executive Director.

Education and Experience:

• Bachelor's Degree, preferably in Marketing, Communications, or other Social Science; master's degree preferred.
• 2-5 years of progressively responsible experience in marketing and communications, education, program, and resource development.
• Proven professional record in media, public relations, advertising, and/or communications.
• Excellent interpersonal, written and oral communication skills with ability to receive, consolidate and provide feedback in a constructive way.
• Ability to work in a fast-paced environment, where collaboration is necessary and accountability is expected.
• Solid understanding of principles and practices of marketing, public relations, and organizational communication strategies
• Understanding of media relations, structure and organization of press and broadcast media.
• Journalistic writing and reporting techniques.
• Knowledge of web-based, interactive communications.
• Knowledge of Microsoft Office, including Word, PowerPoint, Excel, and Outlook.
• Ability to set priorities, meet deadlines, and multitask with minimal supervision.
• Knowledge of the legislative process.

Certifications and Requirements:

• Valid driver's license and reliable transportation are required.

Safety, Security and Confidentiality: This position requires keeping complete confidentiality of all financial information and protecting the confidentiality of all Partnership files and records.

Physical Requirements:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

An individual in this position will be exposed to conditions typical of traveling office staff.

Job Type: Full-time

Pay: $50,000.00 - $65,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Retirement plan
• Vision insurance

Schedule:

• 8 hour shift
• Day shift
• Evenings as needed
• Monday to Friday
• Weekends as needed

Work Location: Hybrid remote in Durham, NC 27703