Senior Digital Business Analyst

Seeking a Business Analyst to support high-priority digital initiatives tied to growth and funding objectives. This role will work across Digital, Product, Operations, Marketing & Technology to translate business needs into user stories, insights, and leadership-ready deliverables. Ideal candidates are strong communicators, highly organized, and experienced in Agile delivery within digital product environments bringing customer facing mobile experiences to life. Key Responsibilities:

• Translate meetings and stakeholder input into clear user stories, requirements, and acceptance criteria
• Manage and maintain JIRA backlogs and documentation in Confluence
• Support Agile ceremonies: PI planning readiness, sprint planning, backlog grooming, demos
• Analyze digital performance and build dashboards (e.g. Tableau)
• Support Zoom meeting coordination, summarization and translation of notes to stories
• Measure impact using CSAT/MSAT, adoption, and growth metrics
• Create & support leadership-ready PowerPoint materials and storytelling artifacts
• Partner cross-functionally to drive clarity, alignment, and delivery

• Customer retention and relationship deepening
• New-to-bank acquisition and storefront growth
• Digital onboarding/KYC simplification
• Digital experience and storefront redesign
• New product launches and rewards capabilities
• Emerging capabilities like merchant-funded offers and new savings products
• 2-4+ years of Business Analyst experience (banking, fintech, or another regulatory constrained digital product environment preferred)
• Strong communicator and storyteller
• Self-starter who thrives in ambiguity
• Highly organized, detail-oriented, and delivery-focused

• Agile/Scrum methodologies and delivery ceremonies
• JIRA (user stories, backlog management)
• Confluence (documentation)
• Tableau (reporting/visualization)

• Independently turn meeting notes into high-quality user stories
• Support end-to-end Agile delivery
• Work across technical and business stakeholders

• Supporting launches/enhancements of customer-facing experiences
• Measuring success via CSAT/MSAT, adoption, growth, engagement

• Digital banking/channels/marketing analytics experience
• Exposure to customer acquisition, engagement, or retention initiatives
• Experience in fast-paced, cross-functional environments