Advertising Optimization Specialist - Spectrum Reach
This role requires the ability to work lawfully in the U.S. without employment-based immigration sponsorship, now or in the future.
Spectrum Reach creates scalable advertising and marketing services driven by aggregated and de-identified data insights and award-winning creative services. Spectrum Reach helps businesses of all sizes reach anyone, anywhere, on any screen. Additional information about Spectrum Reach can be found at
As an essential team member supporting Account Executives and Account Planners, this position is responsible for providing post-sale, end to end workflow support, to ensure effective campaign delivery for the Spectrum Reach clients. The Specialist plays an essential role in ensuring accuracy and follow-through of order entry related to advertising campaigns. This position owns the relationship cross functionally as a liaison between fulfillment, and Finance and Operations teams.
Our team player way of life is what makes us a great organization to work for. We focus on the goals and reach them regardless of the multiple tasks we have on our plates. We look for those outgoing individuals who want to exceed those goals and make a difference. You know the value of organization and can prioritize effectively. The excellent verbal and written communication/support you can provide to internal, external, and client teams is how you make a positive impact.
How You’ll Make an Impact
- Oversee all post-sale activities including campaign execution, reporting, and inventory management for assigned accounts.
- Accurately enter all orders for linear and digital advertising schedules.
- Review and process orders to ensure that all necessary paperwork is submitted for cross functional teams.
- Coordinate with Billing to ensure that ad copy scripts are provided and campaigns are appropriately billed.
- Work cross functionally with Traffic/Operations team to ensure correct fulfillment of client campaigns.
- Manage all ad copy for clients, which includes correct distribution of Traffic Instructions
- Manage campaigns effectively, revise and review inventory appropriately.
- Responsible for make-goods for all assigned accounts and inventory related notices for campaign delivery
- Effectively communicate with Account Executive on client campaign status.
- Communicate with clients as needed to gain information to run schedules efficiently.
- Work proactively with Ad Ops to understand advanced advertising campaign pacing and adjust as appropriate.
- Submit any necessary corrections and revisions to ensure seamless campaign execution.
What You'll Bring to Spectrum Reach
Required Qualifications
Education
- Bachelor’s degree in Advertising, Marketing, Public Relations, Journalism, English, or related field, or equivalent work experience
Experience
- 2+ years’ of overall work experience
- 1+ years work experience in advertising sales or similar sales support functions
Skills
- Demonstrated ability to develop positive working relationships with Sales Executives and other cross functional support departments.
- Need to be able to adapt to change quickly, as well as be able to prioritize and handle multiple tasks with competing deadlines.
- Strong data entry skills and attention to detail
- Experience with computer software including MS Office and Spreadsheets with a focus on Excel or Google Sheets
Preferred Skills
- Knowledge of research databases such as Nielsen, Scarborough, MRI, Kantar, BIA/Kelsey, eMarketer, and comScore is preferred.
- Ability to pull and analyze advanced campaign metric reporting utilizing internal and external tools. (e.g. Freewheel, and other proprietary tools) is preferred.
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