Student Housing Leasing Manager
Job Description
Job Description
Summary
The Leasing Manager leads the leasing operations of the property, ensuring occupancy goals are met through performance-driven leadership, strategic goal setting, and effective team coaching. This role is responsible for leasing execution, CRM oversight, lead management, and the daily productivity of the leasing team.
Key Responsibilities
Leasing Strategy & Execution
- Set daily, weekly, and monthly leasing goals for the team and track progress toward occupancy targets
- Oversee all leasing activity, ensuring consistent follow-up, accurate documentation, and adherence to sales best practices
- Maintain expert knowledge of floor plans, pricing, availability, leasing specials, and competitor offerings
- Conduct leasing tours and support peak leasing periods with hands-on prospect engagement
Team Leadership & Development
- Train, manage, and motivate leasing consultants and student brand ambassadors
- Lead daily leasing huddles and provide ongoing coaching based on performance metrics
- Ensure CRM tools (Entrata) are consistently updated, including hot lead tracking and lease progression
- Collaborate with the Marketing Manager to ensure leasing and marketing strategies are aligned Lead
Management & Reporting
- Monitor and optimize lead flow from digital, traditional, and outreach sources
- Compile and analyze weekly leasing reports, identifying trends and areas for improvement
- Coordinate with the General Manager to implement strategies for conversion improvement and goal achievement
- Ensure accurate completion of leasing paperwork, file audits, and leasing compliance standards
Customer Service & Resident Relations
- Assist with resident retention efforts including renewal campaigns and resident communication
- Support resident events and community programming in collaboration with marketing and resident services teams
- Address and resolve prospective resident concerns or objections during the leasing process
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