Community Liaison

Job Description

Job Description

Position Summary

The Marketing & Community Relations Manager will be responsible for increasing brand visibility, generating referrals, and expanding community partnerships for Angelic Home Care Agency. This individual will manage all aspects of outreach, marketing campaigns, CRM coordination, and public engagement with the goal of driving business growth and fostering lasting relationships with referral partners and prospective clients.

Primary Responsibilities

• Develop and implement strategic marketing and community engagement plans
• Make outbound calls to potential clients, social workers, case managers, and community partners to generate referrals and build relationships
• Schedule and conduct visits to hospitals, clinics, assisted living communities, senior centers, and 55+ communities to promote agency services
• Attend networking events, conferences, and health fairs to represent the agency and build visibility
• Manage and update CRM system with referral partner information, follow-up tasks, and lead activity
• Build and maintain drip email campaigns and automated workflows for lead nurturing and relationship development.
• Post regular content across social media platforms to promote the agency and engage audiences
• Collaborate with internal team to design flyers, brochures, and digital marketing materials
• Track marketing and outreach activities and report progress and results to agency leadership
• Maintain relationships with key referral partners through regular check-ins and value-based outreach
• Monitor and respond to inquiries received through digital platforms, phone calls, or community visits
• Coordinate and participate in company-sponsored events or speaking engagements
• Stay informed on local healthcare and senior care landscape to identify new referral opportunities
• Additional related duties as assigned

Minimum Qualifications

• Proven experience in sales, business development, community outreach, or marketing—especially in healthcare, senior services, or a related field
• Strong communication and interpersonal skills, with a demonstrated ability to build trust and relationships with clients and referral sources
• Familiarity with CRM systems, social media platforms, and digital marketing tools
• Background in home care, healthcare, or working with seniors is highly preferred
• Valid driver’s license and reliable transportation
• Must be able to work flexible hours, including occasional evenings and weekends
• Must pass pre-employment screenings

Preferred Qualifications

• Experience working with hospitals, social workers, or senior care referral sources
• Graphic design or content creation experience using Canva or similar platforms
• Familiarity with home care, senior care, or healthcare services industry
• Bilingual (Spanish/English) preferred but not required

Skills for Success

• Energetic and outgoing with a passion for connecting with others
• Strong organizational and time management skills
• Detail-oriented and creative problem solver
• Ability to work independently and collaboratively in a fast-paced environment
• Excellent verbal and written communication skills
• Professional, friendly, and reliable demeanor
• Ability to track data and measure marketing campaign effectiveness

Physical Requirements

• Ability to lift up to 25 lbs. for marketing materials and event setup
• Frequent travel within the local community for networking and outreach
• Sitting, standing, and walking for extended periods
• Use of standard office equipment including computers, phones, and printers

Work Environment

This position operates both in a professional office setting and offsite in the community. It involves regular attendance at local events, client meetings, and community partner visits. Standard office equipment and CRM/marketing software will be used routinely.